Novu vs Chroma
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Open-source vector DB designed for AI apps — embeddings-first, dev-friendly
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Chroma
Cloud — Free
$5 free credits. Great for trying it out.
Free
Cloud — Pro
$100 credits included, then usage-based. Dedicated resources, SOC2, priority support.
$0 base (usage-based)
Self-Host (OSS)
MIT-licensed. Embedded or Docker. Free forever.
$0 base (usage-based)
Cloud — Enterprise
Custom. VPC, compliance, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs cloud-free on Chroma.
| Metric | Novu | Chroma |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Chroma · 11 features
- Client-Server Mode — Run Chroma via Docker; clients connect over HTTP.
- Collections — Named groups of embeddings + metadata.
- Distributed (Cloud) — Horizontal scaling on Chroma Cloud.
- Embedded Mode — In-process Python — chromadb.Client() and go. Zero setup.
- Embedding Functions — Plug-in embedders (OpenAI, Cohere, SentenceTransformers, HF).
- Full-Text Search — BM25 + vector hybrid.
- Metadata Filters — Where-clause query language.
- Migration Tools — Import from Pinecone + other stores.
- Multi-Modal — Text + image embeddings (CLIP, etc.).
- Python + JS APIs — Same API shape across both SDKs.
- Serverless Cloud — Pay for storage + queries, auto-scale.
Developer interfaces
| Kind | Novu | Chroma |
|---|---|---|
| CLI | Novu CLI | — |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | chromadb (JS/TS), chromadb (Python) |
| REST | Novu REST API | Chroma HTTP API |
| MCP | — | Chroma MCP |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Docker Server, Embedded Mode (in-process Python) |
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