Novu vs Cloudways
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Managed cloud hosting across DigitalOcean, Vultr, Linode, AWS, Google Cloud
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Cloudways
Autonomous — Free Trial
3-day free trial. 1 server, 20 GB disk, 150 GB bandwidth.
Free
Flexible — DO Micro
DigitalOcean-backed. 1 vCPU, 2 GB RAM, 50 GB storage, 2 TB bandwidth. Starting tier.
$11/mo
Flexible — DO Medium
4 vCPU, 8 GB RAM, 160 GB, 5 TB bandwidth.
$88/mo
Autonomous — Growth
WordPress-optimized autoscaling. 1 baseline server, 20 GB disk, 150 GB bandwidth.
$100/mo
Autonomous — Scale
2 baseline servers, 50 GB disk, 250 GB bandwidth.
$200/mo
Flexible — DO 8XL
24 vCPU, 128 GB RAM, 2.56 TB storage, 11 TB bandwidth.
$342/mo
Autonomous — Plus
3 baseline servers, 100 GB disk, 1 TB bandwidth.
$400/mo
Enterprise
Custom autoscale, volume pricing.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs auto-free-trial on Cloudways.
| Metric | Novu | Cloudways |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Cloudways · 17 features
- Autonomous (WordPress) — Fully managed WordPress with autoscaling.
- Backups — Automated daily + on-demand. Retention configurable.
- Bot Protection — Cloudflare Enterprise bot filtering add-on.
- Bot Scaler — Autonomous: auto-scale based on traffic patterns.
- Breeze (WP cache plugin) — In-house WordPress caching plugin.
- CloudwaysCDN — Built-in CDN add-on (StackPath-backed).
- Flexible Plans — BYO-sized servers on any of 5 providers. Full control over stack.
- Free Let's Encrypt SSL — 1-click cert install + auto-renewal.
- Free Migration — 1 free app migration per plan. Cloudways team moves your site.
- Horizontal Scaling — Auto-scale app servers (Autonomous plans).
- Malware Protection — Add-on ($4/app/month). Scan + clean.
- Object Cache Pro — Included on certain plans. Redis-backed object cache for WP.
- SafeUpdates — Automated WordPress plugin/theme updates with rollback.
- Staging Environments — 1-click staging clones with push-to-live.
- Team Collaboration — Invite team members with granular role permissions.
- Thunderstack (Optimized) — Apache + Nginx + Varnish + Redis + Memcached preconfigured for speed.
- Vertical Scaling — Resize server specs without migration.
Developer interfaces
| Kind | Novu | Cloudways |
|---|---|---|
| CLI | Novu CLI | — |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | — |
| REST | Novu REST API | Cloudways API |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Cloudways Platform (web UI), Server SSH Access, SFTP |
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