Novu vs Exa
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. AI search API for developers — neural + keyword hybrid for agents
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Exa
Free Tier
1,000 requests/month at no cost. Access to all core products.
Free
Pay-as-you-go
Usage-based per endpoint. No monthly minimum.
$0 base (usage-based)
Startup + Education Grants
$1,000 in free credits for qualifying projects.
$0 base (usage-based)
Enterprise
Custom. High-volume, custom datasets, rate limits, SLA, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs free on Exa.
| Metric | Novu | Exa |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Exa · 13 features
- Answer API — Query → direct answer with citations.
- Category Filter — Filter to news, research papers, company, github, tweet, pdf, financial report, …
- Contents API — Retrieve cleaned full-text + summaries from URLs.
- Custom Datasets (Ent) — Enterprise: private indexing of your own corpus.
- Deep Reasoning Search — Adds LLM reasoning on top of Deep Search.
- Deep Search — Multi-hop iterative search for complex queries.
- Find Similar — Given a URL, find semantically similar pages.
- Highlights — Extract most-relevant passages per result.
- Livecrawl — Fetch pages on-demand (bypass cache) for freshness-critical queries.
- MCP Server — Official Exa MCP for Claude Code / Cursor / Agents.
- Monitors — Scheduled recurring search → alerts on new results.
- Search API — Neural + keyword web search for agents. Returns ranked URLs.
- Summaries — LLM-generated page summaries.
Developer interfaces
| Kind | Novu | Exa |
|---|---|---|
| CLI | Novu CLI | — |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | exa-js, exa-py |
| REST | Novu REST API | Exa REST API |
| MCP | — | Exa MCP Server |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Exa Dashboard |
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