Novu vs Helicone
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Open-source LLM observability — 1-line integration via proxy
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Helicone
Hobby (Free)
10,000 requests/month. 7-day retention. 1 seat. Basic monitoring.
Free
Startup Discount
<2 years, <$5M funding: 50% off first year.
$0 base (usage-based)
Self-Hosted (OSS)
MIT-licensed. Run Helicone yourself for free.
$0 base (usage-based)
Pro
$79/month. 10k free + usage-based. Unlimited seats. Alerts, reports, HQL query language. 1-month retention.
$79/mo
Team
$799/month. 5 orgs, SOC-2 + HIPAA compliance, dedicated Slack, 3-month retention.
$799/mo
Enterprise
Custom MSA, SAML SSO, on-prem deploy, bulk discounts, forever retention.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs hobby on Helicone.
| Metric | Novu | Helicone |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Helicone · 16 features
- Alerts — Thresholds on error rate, latency, cost, usage. Pro+.
- Async Logging — Log AFTER the LLM call via SDK — zero added latency.
- Cost Tracking — Automatic cost calculation per call by provider/model.
- Dashboard — Request tables, aggregate metrics, cost breakdowns.
- Evaluators — LLM-as-judge + custom evaluators on runs.
- Experiments — A/B test different models/prompts.
- HQL (SQL over traces) — Query your logged data with SQL. Pro+.
- PII Redaction — Automatically scrub emails, credit cards, etc. from logs.
- Prompt Caching — Cache identical requests → save money.
- Prompts & Versions — Store + version + A/B test prompts.
- Proxy Mode — 1-line integration via base URL swap. Captures all requests.
- Rate Limiting — Per-user + per-key rate limit policies.
- Reports — Scheduled email reports with KPIs.
- Self-Hosting — Docker + k8s deployment.
- Sessions — Group related calls (chat sessions, agent runs).
- User Metrics — Per-user cost + usage segmentation.
Developer interfaces
| Kind | Novu | Helicone |
|---|---|---|
| CLI | Novu CLI | Helicone CLI |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | helicone (npm), helicone-python |
| REST | Novu REST API | Async Logging API, Helicone Proxy, Query API (HQL) |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Helicone Dashboard, Webhooks |
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