Novu vs Kinde
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Flexible authentication, user management, and feature flags
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Kinde
Free
10,500 MAU included. MFA, B2B orgs, custom domain, 2 custom roles, 1 webhook, 2 environments.
Free
Pro
Unlimited webhooks, roles, feature flags, API keys. Remove Kinde branding. SOC 2 attestation.
$25/mo
Plus
Unlimited enterprise SSO, API scopes, org-owned M2M apps, 6 environments.
$75/mo
Scale
11 environments, custom domain per org, SCIM, MFA triggers, 30-day audit logs.
$250/mo
Enterprise
Custom. Dedicated infra option, volume discounts, custom SLAs.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs free on Kinde.
| Metric | Novu | Kinde |
|---|---|---|
| custom roles | — | 2 roles |
| environments | — | 2 envs |
| feature flags | — | 10 flags |
| mau included | — | 10500 users/month |
| retention | 1 days | — |
| webhooks | — | 1 webhooks |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Kinde · 14 features
- API Scopes — OAuth scopes for your APIs, enforced server-side (Plus+).
- B2B Organizations — Multi-tenant orgs with user roles, invitations, feature flags per org.
- Custom Domain — Host auth at auth.yourbrand.com. Free tier includes this.
- Enterprise SSO — SAML 2.0 + OIDC enterprise connections (Plus unlimited).
- Feature Flags — Built-in feature flags with per-user/org overrides. No separate service needed.
- Kinde AI — AI-assisted query and insights over your Kinde data.
- Kinde Billing (preview) — Built-in subscription billing linked to users/orgs. Stripe under the hood.
- Machine-to-Machine — Client credentials grant for service-to-service auth.
- Multi-Factor Auth — TOTP authenticator apps, SMS, email, passkey.
- Passwordless — Email code + passkey (WebAuthn).
- Roles & Permissions — RBAC with roles → permissions. Assigned per user or per organization.
- SCIM Provisioning — Directory provisioning from IdPs (Scale tier).
- Sign-in Widget — Hosted pages + themeable widget for login/signup. Customizable with CSS.
- Webhooks — Event webhooks: user.created/updated, organization events, MFA, etc.
Developer interfaces
| Kind | Novu | Kinde |
|---|---|---|
| CLI | Novu CLI | — |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | Kinde Android / Kotlin, Kinde Flutter SDK, Kinde Go SDK, Kinde iOS / Swift, @kinde-oss/kinde-auth-nextjs, @kinde-oss/kinde-auth-react, @kinde-oss/kinde-nodejs-sdk, Kinde Python SDK |
| REST | Novu REST API | Kinde Management API |
| MCP | — | Kinde MCP |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | — |
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