Novu vs Polar
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Merchant of Record for devs — usage-based billing, MoR, 4% + 40¢
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Polar
Pay-as-you-go
4% + 40¢ per transaction. Cheapest Merchant-of-Record. No monthly or setup fees.
$0 base (usage-based)
Enterprise
Custom. Volume discounts for high-growth teams.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs payg on Polar.
| Metric | Novu | Polar |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Polar · 15 features
- Customer Portal — Self-serve subscription management.
- Feature Flags — Simple flag mgmt tied to subscription tiers.
- Framework Adapters — Next.js, BetterAuth, TS, Python, Laravel, Ruby, 11+ more.
- Fraud Protection — Chargeback + fraud handling included.
- GitHub Sponsors Import — Import existing sponsors to Polar.
- Global Tax Compliance — VAT/GST/sales tax filed by Polar.
- Hosted Checkout — Polar-hosted + embeddable checkout.
- License Keys — Generate + validate license keys for software.
- Metering — Track API calls, tokens, custom units.
- One-off Purchases — Single purchases + digital downloads.
- Open-Source Backend — Full platform code on GitHub.
- Sandbox Environment — Test transactions without charging.
- Subscriptions — Tiered plans with upgrades/downgrades.
- Usage-Based Billing — Event ingestion → meter → invoice.
- Webhooks — Resource events with HMAC signatures.
Developer interfaces
| Kind | Novu | Polar |
|---|---|---|
| CLI | Novu CLI | — |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | polar-sdk-python, @polar-sh/better-auth, @polar-sh/nextjs, @polar-sh/sdk |
| REST | Novu REST API | Polar REST API |
| MCP | — | Polar MCP |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Polar Checkout, Polar Webhooks |
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