Novu vs Saleor
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Open-source, GraphQL-first commerce for composable brands
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Saleor
OSS (self-host)
$0. BSD-3-Clause. Self-host Saleor Core + Dashboard.
$0 base (usage-based)
Cloud — Development
$0. Dev tier for sandbox projects. Shared infra. Community.
$0 base (usage-based)
Cloud — Staging
$179/mo. Staging tier with dedicated env.
$179/mo
Cloud — Production
$1,999/mo. Production tier with SLA + support.
$1999/mo
Enterprise
Custom. Multi-region, SAML, dedicated clusters, PCI.
Custom
Free-tier quotas head-to-head
Comparing free on Novu vs oss on Saleor.
| Metric | Novu | Saleor |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Saleor · 17 features
- Channels — Per-channel pricing/shipping/currency.
- Checkout — Multi-step checkout mutation set.
- Customers + B2B — Customer records + B2B permissions.
- Dashboard — Next.js admin dashboard.
- Gift Cards — First-class gift-card flow.
- Orders — Full lifecycle.
- Permissions + Roles — Granular RBAC.
- Pricing + Promotions — Rule-based promos, catalog pricing.
- Products + Attributes — Full PIM features.
- Saleor Apps — External extensions.
- Shipping Zones + Methods — Multi-zone shipping rules.
- Tax Providers — Pluggable tax (Avalara, etc.).
- Translations — Multi-language product content.
- Variants + Configurable — Deep variant system.
- Vouchers — Discount codes + gift cards.
- Warehouses + Stock — Multi-warehouse inventory.
- Webhooks — Async subscription to events.
Developer interfaces
| Kind | Novu | Saleor |
|---|---|---|
| CLI | Novu CLI | saleor CLI |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | @saleor/app-sdk, @saleor/sdk |
| REST | Novu REST API | — |
| GRAPHQL | — | Saleor GraphQL API |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Saleor App Store, Saleor Dashboard, Saleor Webhooks |
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