Novu vs shadcn/ui
Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
vs. Beautifully designed React components you copy-paste into your app
Pricing tiers
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
shadcn/ui
OSS (MIT)
$0. MIT license. Free forever. No signup. Components copy-pasted into your repo and owned by you.
$0 base (usage-based)
Free-tier quotas head-to-head
Comparing free on Novu vs oss on shadcn/ui.
| Metric | Novu | shadcn/ui |
|---|---|---|
| retention | 1 days | — |
| workflow runs monthly | 10000 runs/mo | — |
| workflows | 20 workflows | — |
Features
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
shadcn/ui · 12 features
- 50+ Components — Button, dialog, dropdown, form, table, etc.
- Accessibility — WAI-ARIA compliant.
- Blocks — Full-page layouts ready to use.
- Charts — Composable Recharts wrappers.
- CSS Variables — Themeable via --primary, --background, etc.
- Custom Registries — Publish your own components via registry spec.
- Dark Mode — Built-in toggleable theme.
- Form Components (react-hook-form) — Integrated with react-hook-form + Zod.
- MCP Server — Query component catalog from AI agents.
- Radix UI Primitives — Headless accessibility foundation.
- shadcn CLI — Scaffold + add components.
- Themes + Theme Editor — CSS vars-based color system.
Developer interfaces
| Kind | Novu | shadcn/ui |
|---|---|---|
| CLI | Novu CLI | shadcn CLI |
| SDK | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby | — |
| REST | Novu REST API | Component Registry |
| MCP | — | shadcn MCP Server |
| OTHER | Outbound Webhooks, Self-hosted (Docker) | Docs + Component Browser, Theme Customizer |
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