OneSignal vs Amplitude
Mobile + web push, email, SMS, and in-app messaging at consumer scale
vs. Digital analytics + experimentation + CDP
Pricing tiers
OneSignal
Free
Unlimited mobile push, 10K web push subs, 10K email/mo, 1 journey. GDPR compliant.
Free
Growth
$19/mo + usage. 20K email/mo included, then $1.50/1K. 3 journeys. Advanced in-app.
$19/mo
Professional
Custom. Unlimited volume, 20 journeys, CSV export, prioritized support.
Custom
Enterprise
Custom. Dedicated CSM, SLA, frequency capping, advanced permissions, HIPAA options.
Custom
Amplitude
Starter (Free)
10K Monthly Tracked Users, 10M events/mo. Session Replay + unlimited feature flags + Web Experimentation + AI Feedback included.
Free
Plus
$49/mo (annual). Up to 300K MTUs + 25M events. Unlimited product analytics, behavioral cohorts, feature tagging, custom audiences.
$49/mo
Growth
Custom. Causal insights, Feature Experimentation, real-time streaming, predictive audiences.
Custom
Enterprise
Custom. Cross-product analysis, advanced data controls, mutual exclusion groups, multi-armed bandit.
Custom
Free-tier quotas head-to-head
Comparing free on OneSignal vs starter on Amplitude.
| Metric | OneSignal | Amplitude |
|---|---|---|
| active journeys | 1 journeys | — |
| email monthly | 10000 emails/mo | — |
| mobile push | Unlimited subscribers | — |
| web push subscribers | 10000 subscribers | — |
Features
OneSignal · 12 features
- A/B Testing — Split testing across push, email, in-app.
- Analytics + Cohorts — Delivery, open, click, conversion metrics + retention cohorts.
- Email — Transactional + marketing email with templates.
- Frequency Capping — Limit message frequency per user.
- In-App Messaging — In-app banners, modals, surveys, carousels triggered by events.
- Intelligent Delivery — Optimize send time per user with ML.
- Journeys — Multi-step automations with branching, delays, actions.
- Live Activities — iOS Dynamic Island + Live Activities.
- Mobile Push — iOS (APNs), Android (FCM/HMS) push notifications.
- Segments — Dynamic audience targeting by tags, location, behavior.
- SMS — Two-way SMS in 200+ countries.
- Web Push — Browser push via service workers (Chrome, Firefox, Edge, Safari, Opera).
Amplitude · 13 features
- AI Feedback (Asking) — Natural language questions over your Amplitude data.
- Amplitude CDP — Customer Data Platform — identify, segment, sync to 150+ destinations.
- Causal Insights — AI identifies why a metric changed — root cause.
- Cross-Product Analysis — Analyze across multiple apps/products in the same org.
- Data Governance — Taxonomies, schemas, approvals, category management.
- Data Warehouse Sync — Sync data to/from Snowflake, BigQuery, Redshift, Databricks.
- Feature Experimentation — Server-side / SDK-level experiments. Growth+.
- Feature Flags — Targeting rules + rollouts. Unlimited in Starter.
- North Star Metric — Pre-built dashboards for key metric tracking.
- Predictive Audiences — ML-based forecasting of user behavior.
- Product Analytics — Core events + funnels + retention + segmentation.
- Session Replay — Pixel-perfect user session recording + privacy masking.
- Web Experimentation — A/B test visual changes on your site without deploy.
Developer interfaces
| Kind | OneSignal | Amplitude |
|---|---|---|
| SDK | OneSignal Android SDK, onesignal_flutter, OneSignal iOS SDK, @onesignal/node-onesignal, OneSignal Unity SDK, OneSignal Web SDK, react-native-onesignal | amplitude-analytics-python, @amplitude/analytics-react-native, amplitude-android, amplitude-js / browser-sdk, amplitude-node, AmplitudeSwift (iOS) |
| REST | OneSignal REST API | Amplitude HTTP API v2, Batch Event API, Export API |
| OTHER | Outbound Webhooks | Data Destinations (webhooks) |
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