Paddle vs Auth0
Merchant of Record for SaaS — global tax, billing, checkout in one
vs. Customer identity platform from Okta
Pricing tiers
Paddle
Pay-as-you-go
5% + 50¢ per Checkout transaction. No monthly fee. All-inclusive (tax, fraud, support).
$0 base (usage-based)
Enterprise
Custom rates for high-volume. Dedicated success. Custom migration + implementation.
Custom
Invoicing (<$10 products)
Custom pricing for invoicing / products under $10.
Custom
Auth0
B2C Essentials
Starting at 500 MAUs. Pro MFA, RBAC, passwordless, SAML, 10 orgs.
$35/mo
B2B Essentials
Unlimited orgs, 3 SSO connections, RBAC.
$150/mo
B2C Professional
Starting at 500 MAUs. Includes attack protection, custom DB, enterprise MFA.
$240/mo
B2B Professional
5+ SSO connections, attack protection, custom DB.
$800/mo
Enterprise
Custom. 99.99% SLA, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing payg on Paddle vs b2c-essentials on Auth0.
| Metric | Paddle | Auth0 |
|---|---|---|
| mau start | — | 500 MAU |
| sso connections | — | 0 conns |
Features
Paddle · 12 features
- Affiliates (Rewardful partnership) — Affiliate tracking (via partner).
- Customer Portal — Self-service subscription management.
- Fraud Protection — ML + human review. Paddle absorbs chargebacks.
- Global Tax Compliance — Automatic VAT/GST/sales tax calc + remittance + filing.
- One-time Sales — Perpetual license sales, single purchases.
- Paddle Checkout — Hosted or overlay checkout. Localized + fraud-protected.
- Paddle Retain — Revenue recovery + cancel flows (acquired Retain).
- ProfitWell Analytics — Included subscription analytics (acquired ProfitWell).
- Self-Serve Invoices — B2B invoicing with custom POs.
- Smart Dunning — Retry logic + email sequences for failed payments.
- Subscriptions — Full lifecycle: trials, changes, cancellations, recovery.
- Webhooks — Standard resource events with HMAC signing.
Auth0 · 14 features
- Attack Protection — Bot detection, brute-force protection, breached-password detection, suspicious I…
- Auth0 Actions — Node.js + TS hooks that run during auth flows (login, post-login, signup, MFA). …
- Auth0 FGA (OpenFGA) — Fine-grained relationship-based authorization (ReBAC). Based on Google Zanzibar.
- Custom Database — BYO user DB: scripts in Actions read from your database and create Auth0 users o…
- Custom Domain — Serve auth at auth.yourbrand.com with managed cert.
- Enterprise SSO — SAML 2.0 + OIDC + AD/LDAP enterprise connections. Per-tenant or per-org.
- Log Streaming — Stream tenant logs to Datadog, Splunk, Sumo Logic, Azure Sentinel, HTTP, Mixpane…
- Machine-to-Machine — Client-credentials grant for backend services.
- Multi-Factor Auth — SMS, Voice, Email, TOTP, WebAuthn (biometrics), Push (Guardian app), Duo.
- Organizations — Multi-tenant B2B: orgs with invitations, roles, branding, enterprise connections…
- Passkeys — FIDO2/WebAuthn passkey sign-in.
- Passwordless — Email magic link + code, SMS code, WebAuthn.
- RBAC — Roles, permissions, API scopes — attach to users or orgs.
- Universal Login — Hosted login page with customization, multi-factor flows, passwordless, social, …
Developer interfaces
| Kind | Paddle | Auth0 |
|---|---|---|
| CLI | — | Auth0 CLI |
| SDK | Paddle.js, @paddle/paddle-node-sdk, paddle-python | Auth0 Android, Auth0 iOS/Swift, @auth0/nextjs-auth0, Auth0 React SDK, Auth0 SPA.js SDK, Go Auth0 SDK, Node Auth0 Backend SDK, Python Auth0 SDK |
| REST | Paddle Billing API | Authentication API, Management API |
| OTHER | Paddle Checkout, Paddle Webhooks | — |
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