Plausible Analytics vs Axiom
Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
vs. Observability for logs, traces, events — serverless-first, infinite scale
Pricing tiers
Plausible Analytics
Self-Hosted (CE)
Community Edition — AGPL-licensed, run on your own infra.
$0 base (usage-based)
Starter
$9/month. 1 site. Basic dashboard, goals, 3-year data retention.
$9/mo
Growth
$14/month. 3 sites + 3 team members. Shared dashboards + team mgmt.
$14/mo
Business
$19/month. 10 sites + 10 members. Custom properties, API access, funnels, 5-year retention.
$19/mo
Enterprise
Custom. SSO, managed proxy, priority support.
Custom
Axiom
Personal (Free)
No credit card. 500 GB/month ingest, 10 GB-hr compute, 25 GB storage, 30-day retention max.
Free
Axiom Cloud
$25/month minimum platform fee. Volume-based ingest + query credits. Always-free allowances: 1 TB/mo ingest, 100 GB-hr queries, 100 GB storage.
$25/mo
RBAC Add-on
+$50/month for role-based access control.
$50/mo
Audit Logs Add-on
+$50/month for audit logs.
$50/mo
Directory Sync Add-on
+$100/month for SCIM.
$100/mo
SSO Add-on
+$100/month for SAML SSO.
$100/mo
Enterprise
Custom. Dedicated cluster option, private connectivity, SLA.
Custom
Free-tier quotas head-to-head
Comparing starter on Plausible Analytics vs personal on Axiom.
| Metric | Plausible Analytics | Axiom |
|---|---|---|
| ingest gb month | — | 500 GB/month |
| query compute gb hr | — | 10 GB-hr/month |
| retention max days | — | 30 days |
| storage gb | — | 25 GB |
Features
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Axiom · 15 features
- API Tokens — Scoped tokens for ingest or query.
- APL (query language) — Axiom Processing Language — Kusto-inspired pipes (`|`). Fast + expressive.
- AWS Lambda Extension — Native extension to ship Lambda logs + traces.
- Cloudflare Integration — Workers + Pages log drain. Log pull from any Cloudflare zone.
- Dashboards — Visualizations from APL queries: line/bar/pie/heatmap/table.
- Datasets — Logical partitions of data. Schema-free; fields auto-indexed.
- Elastic Bulk API compat — Elasticsearch Bulk API endpoint — drop-in replacement.
- Field Explorer — Auto-detected field stats, histograms, top-values per dataset.
- Monitors (alerts) — Threshold + anomaly-based alerting on APL queries. Route to Slack/PagerDuty/emai…
- next-axiom — Next.js logger with automatic correlation + Web Vitals capture.
- OpenTelemetry-native — Ingest OTLP/HTTP + gRPC. No proprietary agent.
- Saved Queries — Save + share APL queries as starters.
- Stream (live tail) — Live tail of incoming events with filter bar.
- Traces — OpenTelemetry-native. Distributed tracing across services.
- Vercel Integration — One-click: Vercel logs + Web Vitals → Axiom.
Developer interfaces
| Kind | Plausible Analytics | Axiom |
|---|---|---|
| CLI | — | Axiom CLI |
| SDK | @nuxtjs/plausible + plugins, plausible-tracker (npm) | axiom-go, @axiomhq/js, axiom-py, axiom-rs, next-axiom |
| REST | Events API, Plausible Stats API, Sites Management API | Axiom REST API, Ingest HTTP endpoint |
| MCP | — | Axiom MCP |
| OTHER | Tracker Script (<script>) | — |
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