Plausible Analytics vs Loops
Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Plausible Analytics
Self-Hosted (CE)
Community Edition — AGPL-licensed, run on your own infra.
$0 base (usage-based)
Starter
$9/month. 1 site. Basic dashboard, goals, 3-year data retention.
$9/mo
Growth
$14/month. 3 sites + 3 team members. Shared dashboards + team mgmt.
$14/mo
Business
$19/month. 10 sites + 10 members. Custom properties, API access, funnels, 5-year retention.
$19/mo
Enterprise
Custom. SSO, managed proxy, priority support.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing starter on Plausible Analytics vs free on Loops.
| Metric | Plausible Analytics | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Plausible Analytics | Loops |
|---|---|---|
| SDK | @nuxtjs/plausible + plugins, plausible-tracker (npm) | @loops/loops, loops-py |
| REST | Events API, Plausible Stats API, Sites Management API | Loops REST API |
| OTHER | Tracker Script (<script>) | Webhooks |
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