Plausible Analytics vs Payload CMS
Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
vs. TypeScript-first open-source headless CMS — code-first, config-driven
Pricing tiers
Plausible Analytics
Self-Hosted (CE)
Community Edition — AGPL-licensed, run on your own infra.
$0 base (usage-based)
Starter
$9/month. 1 site. Basic dashboard, goals, 3-year data retention.
$9/mo
Growth
$14/month. 3 sites + 3 team members. Shared dashboards + team mgmt.
$14/mo
Business
$19/month. 10 sites + 10 members. Custom properties, API access, funnels, 5-year retention.
$19/mo
Enterprise
Custom. SSO, managed proxy, priority support.
Custom
Payload CMS
Open Source (self-host)
MIT license. Run free on any Node host. Full admin + APIs.
$0 base (usage-based)
Cloud — Standard
$35/month. 3 GB DB storage, 30 GB file storage, 40 GB bandwidth.
$35/mo
Cloud — Pro
$199/month. Higher resources + priority support.
$199/mo
Cloud — Enterprise
Custom cloud hosting with dedicated support.
Custom
Free-tier quotas head-to-head
Comparing starter on Plausible Analytics vs oss on Payload CMS.
| Metric | Plausible Analytics | Payload CMS |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Payload CMS · 18 features
- Access Control — Function-based per-collection/field access rules.
- Admin UI — React admin — fully customizable components + views.
- Authentication — Built-in JWT + HTTP-only cookies + API keys.
- Blocks — Flexible page-builder pattern via block field.
- Collections — Schema-defined content types with fields, hooks, access control.
- Drafts & Versions — Version every change. Autosave, drafts, scheduled publish.
- Field Types — Rich field library: text, textarea, richText (Lexical), upload, relation, blocks…
- Form Builder Plugin — Dynamic forms with submissions storage.
- Globals — Single-instance documents (site settings, header, footer).
- GraphQL API (auto) — Full schema auto-generated.
- Hooks — Lifecycle hooks: beforeChange/Read/Delete, afterChange, etc.
- i18n — Multi-locale field values + admin UI translations.
- Live Preview — Side-by-side editor + iframe preview of Next.js site.
- Local API (zero latency) — Direct in-process data access. Ideal for Next.js server components.
- Multi-Tenancy Plugin — Multi-tenant content isolation via plugin.
- @payloadcms/plugin-seo — Built-in SEO meta fields.
- Plugins — Official + community plugins (SEO, Stripe, Form Builder, multi-tenant, etc.).
- REST API (auto) — Auto-generated REST endpoints for every collection.
Developer interfaces
| Kind | Plausible Analytics | Payload CMS |
|---|---|---|
| CLI | — | create-payload-app |
| SDK | @nuxtjs/plausible + plugins, plausible-tracker (npm) | @payloadcms/next (Node) |
| REST | Events API, Plausible Stats API, Sites Management API | Payload REST API |
| GRAPHQL | — | Payload GraphQL API |
| OTHER | Tracker Script (<script>) | Admin UI, Local API (Node.js direct) |
Staxly is an independent catalog of developer platforms. Outbound links to Plausible Analytics and Payload CMS are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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