Portkey vs Loops
Enterprise AI gateway + observability + guardrails + prompt mgmt
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Portkey
Developer (Free)
Free forever. 10k logs/month. Universal API + key management. 3 prompt templates. Basic observability.
Free
Gateway (OSS)
MIT-licensed gateway only (no observability UI). Self-host for routing/fallbacks.
$0 base (usage-based)
Production
$49/month. 100k logs ($9 per additional 100k). Fallbacks, load balancing, retries, semantic caching. Unlimited prompts. RBAC.
$49/mo
Enterprise
Custom. 10M+ logs/month. Custom guardrails, advanced evals, SSO, budget controls, VPC + on-prem, SOC2, HIPAA, GDPR.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Portkey vs free on Loops.
| Metric | Portkey | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Portkey · 18 features
- AI Gateway — Unified OpenAI-compatible API to 250+ LLMs.
- Alerts — Thresholds on latency, error rate, cost, usage.
- Budget Controls — Per-key + per-team spending limits.
- Evaluations — Built-in evaluator templates + custom.
- Fallbacks — Config-driven provider fallback chains.
- Guardrails — Pre/post processors for safety + compliance.
- Load Balancing — Round-robin, weighted, least-latency across providers.
- MCP Support — Use MCP servers as tools through gateway.
- Observability — Logs, traces, feedback, alerts, cost tracking.
- OSS Gateway — Open-source gateway (portkey-ai/gateway).
- Prompt Library — Shared prompt library + public marketplace.
- Prompt Templates — Version + test + collaborate on prompts.
- Retries — Configurable retry policies per route.
- Role-Based Access Control — Team permissions on prompts + keys.
- Semantic Caching — Vector-based cache on query meaning.
- Simple Caching — Exact-match cache.
- Virtual Keys — Per-app keys with budget + rate limits + permissions.
- VPC Deployment (Ent) — Deploy in your own VPC for compliance.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Portkey | Loops |
|---|---|---|
| CLI | Portkey CLI | — |
| SDK | portkey-ai (Node), portkey-ai (Python) | @loops/loops, loops-py |
| REST | Portkey API (OpenAI-compat) | Loops REST API |
| MCP | Portkey MCP | — |
| OTHER | Portkey Dashboard | Webhooks |
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