PostHog vs Make
Open source product analytics — all-in-one dev tool
vs. Visual workflow automation (formerly Integromat) — deeper than Zapier
Pricing tiers
PostHog
Free (generous)
No credit card. Each product has its own free monthly quota. Great for startups + OSS.
Free
Paid (usage-based)
Pay only what you use, after free quotas. Volume discounts at higher tiers. 6 projects, 7-year retention.
$0 base (usage-based)
Self-Hosted (OSS)
MIT-licensed. Run on your own infra via Docker/k8s. Zero vendor lock-in.
$0 base (usage-based)
Enterprise
Custom. SAML SSO, dedicated CSM, custom SLA.
Custom
Make
Free
$0. 1,000 operations/month. 3,000+ apps. Basic support. Min 15-min scheduling interval.
Free
Core
$9/mo. 10,000 operations. Unlimited active scenarios. Sub-minute scheduling. API access.
$9/mo
Pro
$16/mo. 10,000 operations. Priority execution. Custom variables. Full-text log search.
$16/mo
Teams
$29/mo. Team roles. Scenario templates. Share with team.
$29/mo
Enterprise
Custom. Custom functions, 24/7 support, overage protection, advanced security.
Custom
Free-tier quotas head-to-head
Comparing free on PostHog vs free on Make.
| Metric | PostHog | Make |
|---|---|---|
| data warehouse rows | 1000000 rows/month | — |
| error tracking exceptions | 100000 exceptions/month | — |
| feature flags requests | 1000000 requests/month | — |
| llm analytics events | 100000 events/month | — |
| logs gb | 50 GB/month | — |
| product analytics events | 1000000 events/month | — |
| projects | 1 projects | — |
| retention years | 1 year | — |
| session replay recordings | 5000 recordings/month | — |
| surveys responses | 1500 responses/month | — |
| team members | unlimited members | — |
Features
PostHog · 14 features
- A/B Testing — Experiments with significance analysis.
- Data Pipelines — Export events to BigQuery, Snowflake, S3.
- Data Warehouse — Query external sources (Stripe, Hubspot, S3) alongside events with SQL.
- Error Tracking — Sentry-style error tracking in same platform.
- Feature Flags — Rollout flags with targeting, A/B testing, JSON payloads.
- LLM Analytics — Tracing + cost tracking for OpenAI, Anthropic, Gemini, etc.
- Logs — Centralized log ingest with free 50 GB/month.
- Product Analytics — Events, funnels, trends, retention, paths. SQL insights available.
- Revenue Tracking — Integration with Stripe for revenue + churn metrics.
- Self-Hosting — Docker/Helm. Full feature parity with cloud.
- Session Replay — Watch user sessions. Privacy controls, masked inputs, JS errors.
- SQL Query API — Run ClickHouse SQL over your events via API.
- Surveys — In-app surveys + feedback widgets.
- Workflows — Trigger emails/webhooks on events.
Make · 16 features
- 3,000+ Apps — Huge integration catalog.
- Custom Apps SDK — Build your own app integrations with Apps SDK.
- Custom Functions (Ent) — Enterprise-only: define reusable functions.
- Custom Webhooks — Webhook triggers + responses.
- Data Stores — Make-native DB for cross-scenario state.
- Data Structures — Shared schemas for mapping.
- Error Handlers — Per-module error routes (rollback, resume, ignore).
- Execution Log — Per-operation input/output detail.
- Formula Editor — Rich formula language for data transformation.
- HTTP Module — Generic HTTP client — call any API.
- Iterator + Aggregator — Loop over arrays + collect results.
- Make AI Agents — Autonomous AI agents that invoke Make modules as tools.
- Router — Branch scenarios into multiple paths with conditions.
- Scenario Templates — Pre-built templates + community marketplace.
- Scheduling — Sub-minute scheduling on paid. 15-min min on Free.
- Visual Scenario Editor — Node-based canvas with curved connections.
Developer interfaces
| Kind | PostHog | Make |
|---|---|---|
| CLI | — | Make CLI (for Apps SDK) |
| SDK | posthog-android, posthog-flutter, posthog-go, posthog-ios (Swift), posthog-js, posthog-node, posthog-php, posthog-python, posthog-react-native, posthog-ruby | Apps SDK |
| REST | PostHog REST API | Make API |
| MCP | PostHog MCP | Make MCP |
| OTHER | Webhooks + Actions | Custom Webhooks, Make Web Editor |
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