Sanity vs Knock
Structured content platform — headless CMS with real-time + GROQ
vs. Notifications-as-a-service: in-app feeds, email, push, SMS, chat via one API
Pricing tiers
Sanity
Free
20 seats. 2 public datasets. 10K documents. 250K API req + 1M CDN req/month. Content Agent + live preview + visual editing.
Free
Growth
$15 per seat/month. 50 seats. 2 datasets (public or private). 25K docs. Same API limits + pay-as-you-go overages.
$15/mo
Enterprise
Custom. SAML SSO, Media Library, dedicated support, 99.99% SLA.
Custom
Knock
Developer
Free forever. 10K messages, 500 guide users, 500 AI credits/month.
$0 base (usage-based)
Starter
$250/mo. 50K messages, 2.5K guide users, 2K AI credits. Remove branding.
$250/mo
Enterprise
Custom pricing. White-label, i18n, data warehouse, Datadog, SCIM, SAML, HIPAA/BAA.
Custom
Free-tier quotas head-to-head
Comparing free on Sanity vs starter on Knock.
| Metric | Sanity | Knock |
|---|---|---|
| guide users | — | 2500 users |
| guide users overage | — | $0.05/user USD/user |
| messages monthly | — | 50000 messages/mo |
| messages overage | — | $0.005/message USD/message |
Features
Sanity · 16 features
- Agent Context — Expose your content schema + docs to LLM agents.
- Content Agent (AI) — AI assistant inside Studio for generation + translation.
- Content History — Every change versioned. Rollback + diff.
- Content Lake — Distributed real-time DB for structured content. Multi-region replicas.
- Datasets — Logical content partitions (stage/prod/etc.). Easy cloning.
- GROQ — Graph-Relational Object Queries — JSON-native query language.
- Image CDN — Smart transforms (crop, format, quality) via URL params.
- Internationalization — Multiple locales per document with native i18n plugins.
- Live Previews — Draft previews with stega-encoded content.
- Media Library (Ent) — Org-wide media with DAM features.
- Portable Text — Structured rich text format (JSON). Portable across channels.
- Real-Time Collaboration — Live presence + collaborative editing.
- Sanity Studio — Open-source React editor — customize with your own components + workflow.
- Scheduled Publishing — Schedule content to publish at a future date.
- Visual Editing — Click-to-edit inline on your Next.js/etc. website.
- Webhooks — Events on create/update/delete with GROQ filter.
Knock · 13 features
- AI Agents — Autonomous notification drafting & workflow generation.
- Batch + Digest — Group notifications into digests on schedule or window.
- Chat — Slack, Microsoft Teams, Discord.
- Email — Send via SendGrid/Postmark/Resend/Mailgun/AWS SES as relays.
- Guides — In-product messaging, announcements, modals, banners.
- i18n / Localization — Translate templates by user locale.
- In-App Feed — Notification inbox with React/Vue/iOS/Android drop-in components.
- Multi-tenancy — Per-tenant branding, preferences, quiet hours.
- Outbound Webhooks — Subscribe to delivery events.
- Preferences — User + tenant preference center with granular controls.
- Push — iOS (APNs), Android (FCM), Expo, Web Push.
- SMS — Twilio, MessageBird, Telnyx, Vonage as providers.
- Workflows — Visual notification orchestration (branch, batch, delay, throttle).
Developer interfaces
| Kind | Sanity | Knock |
|---|---|---|
| CLI | Sanity CLI | Knock CLI |
| SDK | @sanity/client, sanity-python, @sanity/ui + next-sanity | knockapi (Python), knockapi (Ruby), knock-elixir, knock-go, knock-java, @knocklabs/node, @knocklabs/react |
| REST | Image CDN, Sanity HTTP API | Knock REST API |
| MCP | Sanity MCP | Knock MCP Server |
| OTHER | GROQ Query Language, Webhooks | Outbound Webhooks |
Staxly is an independent catalog of developer platforms. Some links to Sanity and Knock may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.