Sanity vs Loops
Structured content platform — headless CMS with real-time + GROQ
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Sanity
Free
20 seats. 2 public datasets. 10K documents. 250K API req + 1M CDN req/month. Content Agent + live preview + visual editing.
Free
Growth
$15 per seat/month. 50 seats. 2 datasets (public or private). 25K docs. Same API limits + pay-as-you-go overages.
$15/mo
Enterprise
Custom. SAML SSO, Media Library, dedicated support, 99.99% SLA.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Sanity vs free on Loops.
| Metric | Sanity | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Sanity · 16 features
- Agent Context — Expose your content schema + docs to LLM agents.
- Content Agent (AI) — AI assistant inside Studio for generation + translation.
- Content History — Every change versioned. Rollback + diff.
- Content Lake — Distributed real-time DB for structured content. Multi-region replicas.
- Datasets — Logical content partitions (stage/prod/etc.). Easy cloning.
- GROQ — Graph-Relational Object Queries — JSON-native query language.
- Image CDN — Smart transforms (crop, format, quality) via URL params.
- Internationalization — Multiple locales per document with native i18n plugins.
- Live Previews — Draft previews with stega-encoded content.
- Media Library (Ent) — Org-wide media with DAM features.
- Portable Text — Structured rich text format (JSON). Portable across channels.
- Real-Time Collaboration — Live presence + collaborative editing.
- Sanity Studio — Open-source React editor — customize with your own components + workflow.
- Scheduled Publishing — Schedule content to publish at a future date.
- Visual Editing — Click-to-edit inline on your Next.js/etc. website.
- Webhooks — Events on create/update/delete with GROQ filter.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Sanity | Loops |
|---|---|---|
| CLI | Sanity CLI | — |
| SDK | @sanity/client, sanity-python, @sanity/ui + next-sanity | @loops/loops, loops-py |
| REST | Image CDN, Sanity HTTP API | Loops REST API |
| MCP | Sanity MCP | — |
| OTHER | GROQ Query Language, Webhooks | Webhooks |
Staxly is an independent catalog of developer platforms. Some links to Sanity and Loops may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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