Sanity vs Plausible Analytics
Structured content platform — headless CMS with real-time + GROQ
vs. Privacy-first web analytics — cookieless, no GDPR/CCPA nightmare
Pricing tiers
Sanity
Free
20 seats. 2 public datasets. 10K documents. 250K API req + 1M CDN req/month. Content Agent + live preview + visual editing.
Free
Growth
$15 per seat/month. 50 seats. 2 datasets (public or private). 25K docs. Same API limits + pay-as-you-go overages.
$15/mo
Enterprise
Custom. SAML SSO, Media Library, dedicated support, 99.99% SLA.
Custom
Plausible Analytics
Self-Hosted (CE)
Community Edition — AGPL-licensed, run on your own infra.
$0 base (usage-based)
Starter
$9/month. 1 site. Basic dashboard, goals, 3-year data retention.
$9/mo
Growth
$14/month. 3 sites + 3 team members. Shared dashboards + team mgmt.
$14/mo
Business
$19/month. 10 sites + 10 members. Custom properties, API access, funnels, 5-year retention.
$19/mo
Enterprise
Custom. SSO, managed proxy, priority support.
Custom
Free-tier quotas head-to-head
Comparing free on Sanity vs starter on Plausible Analytics.
| Metric | Sanity | Plausible Analytics |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Sanity · 16 features
- Agent Context — Expose your content schema + docs to LLM agents.
- Content Agent (AI) — AI assistant inside Studio for generation + translation.
- Content History — Every change versioned. Rollback + diff.
- Content Lake — Distributed real-time DB for structured content. Multi-region replicas.
- Datasets — Logical content partitions (stage/prod/etc.). Easy cloning.
- GROQ — Graph-Relational Object Queries — JSON-native query language.
- Image CDN — Smart transforms (crop, format, quality) via URL params.
- Internationalization — Multiple locales per document with native i18n plugins.
- Live Previews — Draft previews with stega-encoded content.
- Media Library (Ent) — Org-wide media with DAM features.
- Portable Text — Structured rich text format (JSON). Portable across channels.
- Real-Time Collaboration — Live presence + collaborative editing.
- Sanity Studio — Open-source React editor — customize with your own components + workflow.
- Scheduled Publishing — Schedule content to publish at a future date.
- Visual Editing — Click-to-edit inline on your Next.js/etc. website.
- Webhooks — Events on create/update/delete with GROQ filter.
Plausible Analytics · 16 features
- 404 Error Tracking — Auto-detect 404 pages.
- Custom Properties — Attach arbitrary properties to events (Business+).
- Email/Slack Reports — Weekly + monthly reports to email/Slack.
- File Download Tracking — Track PDF/DOC/ZIP downloads.
- Funnels — Multi-step funnel analysis (Business+).
- Goals & Conversions — Track custom events + pageview-based goals.
- Import from Google Analytics — Import historical GA data via script.
- Managed Proxy (Ent) — Proxy plausible.io through your domain to bypass ad-blockers.
- Outbound Link Tracking — One-line extension to track outbound clicks.
- Revenue Goals — Track $ amounts per goal. Great for e-commerce.
- Self-Hosting — Run via Docker. AGPL Community Edition.
- Shared Dashboards — Public or password-protected share links.
- Single-page Dashboard — All your metrics on one page: visitors, pageviews, sources, devices, countries, …
- Stats API — Pull data into your own tools via REST. Business+.
- Team Management — Owners, admins, viewers per site.
- UTM Campaigns — Track utm_source/medium/campaign automatically.
Developer interfaces
| Kind | Sanity | Plausible Analytics |
|---|---|---|
| CLI | Sanity CLI | — |
| SDK | @sanity/client, sanity-python, @sanity/ui + next-sanity | @nuxtjs/plausible + plugins, plausible-tracker (npm) |
| REST | Image CDN, Sanity HTTP API | Events API, Plausible Stats API, Sites Management API |
| MCP | Sanity MCP | — |
| OTHER | GROQ Query Language, Webhooks | Tracker Script (<script>) |
Staxly is an independent catalog of developer platforms. Outbound links to Sanity and Plausible Analytics are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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