Sanity vs PostHog
Structured content platform — headless CMS with real-time + GROQ
vs. Open source product analytics — all-in-one dev tool
Pricing tiers
Sanity
Free
20 seats. 2 public datasets. 10K documents. 250K API req + 1M CDN req/month. Content Agent + live preview + visual editing.
Free
Growth
$15 per seat/month. 50 seats. 2 datasets (public or private). 25K docs. Same API limits + pay-as-you-go overages.
$15/mo
Enterprise
Custom. SAML SSO, Media Library, dedicated support, 99.99% SLA.
Custom
PostHog
Free (generous)
No credit card. Each product has its own free monthly quota. Great for startups + OSS.
Free
Paid (usage-based)
Pay only what you use, after free quotas. Volume discounts at higher tiers. 6 projects, 7-year retention.
$0 base (usage-based)
Self-Hosted (OSS)
MIT-licensed. Run on your own infra via Docker/k8s. Zero vendor lock-in.
$0 base (usage-based)
Enterprise
Custom. SAML SSO, dedicated CSM, custom SLA.
Custom
Free-tier quotas head-to-head
Comparing free on Sanity vs free on PostHog.
| Metric | Sanity | PostHog |
|---|---|---|
| data warehouse rows | — | 1000000 rows/month |
| error tracking exceptions | — | 100000 exceptions/month |
| feature flags requests | — | 1000000 requests/month |
| llm analytics events | — | 100000 events/month |
| logs gb | — | 50 GB/month |
| product analytics events | — | 1000000 events/month |
| projects | — | 1 projects |
| retention years | — | 1 year |
| session replay recordings | — | 5000 recordings/month |
| surveys responses | — | 1500 responses/month |
| team members | — | unlimited members |
Features
Sanity · 16 features
- Agent Context — Expose your content schema + docs to LLM agents.
- Content Agent (AI) — AI assistant inside Studio for generation + translation.
- Content History — Every change versioned. Rollback + diff.
- Content Lake — Distributed real-time DB for structured content. Multi-region replicas.
- Datasets — Logical content partitions (stage/prod/etc.). Easy cloning.
- GROQ — Graph-Relational Object Queries — JSON-native query language.
- Image CDN — Smart transforms (crop, format, quality) via URL params.
- Internationalization — Multiple locales per document with native i18n plugins.
- Live Previews — Draft previews with stega-encoded content.
- Media Library (Ent) — Org-wide media with DAM features.
- Portable Text — Structured rich text format (JSON). Portable across channels.
- Real-Time Collaboration — Live presence + collaborative editing.
- Sanity Studio — Open-source React editor — customize with your own components + workflow.
- Scheduled Publishing — Schedule content to publish at a future date.
- Visual Editing — Click-to-edit inline on your Next.js/etc. website.
- Webhooks — Events on create/update/delete with GROQ filter.
PostHog · 14 features
- A/B Testing — Experiments with significance analysis.
- Data Pipelines — Export events to BigQuery, Snowflake, S3.
- Data Warehouse — Query external sources (Stripe, Hubspot, S3) alongside events with SQL.
- Error Tracking — Sentry-style error tracking in same platform.
- Feature Flags — Rollout flags with targeting, A/B testing, JSON payloads.
- LLM Analytics — Tracing + cost tracking for OpenAI, Anthropic, Gemini, etc.
- Logs — Centralized log ingest with free 50 GB/month.
- Product Analytics — Events, funnels, trends, retention, paths. SQL insights available.
- Revenue Tracking — Integration with Stripe for revenue + churn metrics.
- Self-Hosting — Docker/Helm. Full feature parity with cloud.
- Session Replay — Watch user sessions. Privacy controls, masked inputs, JS errors.
- SQL Query API — Run ClickHouse SQL over your events via API.
- Surveys — In-app surveys + feedback widgets.
- Workflows — Trigger emails/webhooks on events.
Developer interfaces
| Kind | Sanity | PostHog |
|---|---|---|
| CLI | Sanity CLI | — |
| SDK | @sanity/client, sanity-python, @sanity/ui + next-sanity | posthog-android, posthog-flutter, posthog-go, posthog-ios (Swift), posthog-js, posthog-node, posthog-php, posthog-python, posthog-react-native, posthog-ruby |
| REST | Image CDN, Sanity HTTP API | PostHog REST API |
| MCP | Sanity MCP | PostHog MCP |
| OTHER | GROQ Query Language, Webhooks | Webhooks + Actions |
Staxly is an independent catalog of developer platforms. Some links to Sanity and PostHog may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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