SendGrid (Twilio) vs Mailgun
Legacy email infrastructure at scale — 100B+ emails/year
vs. Email API for developers with deep deliverability tooling
Pricing tiers
SendGrid (Twilio)
Free Trial
100 emails/day for 60 days. After: upgrade required.
Free
Essentials — 50k
50,000 emails/month. 1 teammate. 2 event webhooks.
$20/mo
Essentials — 100k
100,000 emails/month.
$35/mo
Pro — 100k
100,000/mo. Dedicated IPs + subusers + email validation (2.5k). 1000 teammates. 5 webhooks.
$90/mo
Pro — 2.5M
2,500,000/mo. Same Pro features.
$449/mo
Premier (5M+)
Custom. SSO, custom overage rates, white-glove.
Custom
Mailgun
Free
100 emails/day. 1 custom domain, 1-day log retention, 1 inbound route. No credit card.
Free
Basic
$15/month. 10,000 emails/month, no daily limit, 5 inbound routes.
$15/mo
Foundation
$35/month (1st month free). 50,000 emails/month, 1,000 custom domains, 5-day retention.
$35/mo
Scale
$90/month. 100,000 emails/month, SAML SSO, 5,000 email validations, dedicated IP pools, 30-day retention.
$90/mo
Enterprise
Custom. Deliverability services, managed onboarding.
Custom
Free-tier quotas head-to-head
Comparing free-trial on SendGrid (Twilio) vs free on Mailgun.
| Metric | SendGrid (Twilio) | Mailgun |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
SendGrid (Twilio) · 12 features
- Dedicated IPs — Auto IP warmup, multiple IP pools per brand/customer.
- Dynamic Templates — Handlebars-based with versioning + A/B testing on subject/content.
- Email API (v3) — REST + SMTP. Dozens of endpoints for mail, stats, templates, subusers.
- Email Validation — Verify email addresses before sending. Credits per check.
- Event Webhook — Raw stream of send/delivery/bounce/open/click/unsubscribe/spamreport events.
- Inbound Parse — Route incoming mail → your webhook. Attachments + spam score.
- Link Branding — Track links on your own domain for reputation.
- Marketing Campaigns — Separate UI for bulk promotional sends. Segmentation, A/B, automation.
- SAML SSO — Premier tier only. SAML 2.0 auth for account access.
- Stats + Reports — Aggregated + per-category + per-subuser delivery metrics.
- Subusers — Isolate multi-tenant sends. Each subuser has own stats + API key + reputation.
- Suppression Groups — Granular unsubscribe groups (newsletter vs billing, etc.).
Mailgun · 14 features
- Batch Sending — Send up to 1,000 recipients per API call via recipient variables.
- Dedicated IPs — IP pools with auto warmup. Scale+ tier.
- Deliverability Suite — Inbox placement testing, DMARC reporting, seed lists.
- Email Logs — Searchable log of all send attempts + events.
- Email Templates — Template builder + variables + versioning.
- Email Validation — Real-time email verification (syntax, MX, role accounts, disposable).
- EU Region — Data stored in EU for GDPR-sensitive customers.
- Inbound Routing — Route incoming emails to URLs/SMTP. Attachment forwarding.
- Mailing Lists — Unlimited mailing lists with bulk subscribe/unsubscribe.
- Open/Click Tracking — HTML + text tracking with configurable tracking domain.
- SAML SSO — Scale+ tier.
- Send API — REST/SMTP send with MIME + tracking.
- Tags — Tag messages to slice stats.
- Webhook Events — delivered, opened, clicked, unsubscribed, complained, permanent_fail, temporary_…
Developer interfaces
| Kind | SendGrid (Twilio) | Mailgun |
|---|---|---|
| SDK | sendgrid-go, sendgrid-java, @sendgrid/mail, sendgrid-php, sendgrid-python, sendgrid-ruby | mailgun.js (Node), mailgun-php, mailgun-python, mailgun-ruby |
| REST | SendGrid v3 API | Mailgun REST API |
| OTHER | Event Webhook, Inbound Parse Webhook, SMTP Relay | Inbound Routing, SMTP Relay, Webhooks |
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