SendGrid (Twilio) vs Novu
Legacy email infrastructure at scale — 100B+ emails/year
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Pricing tiers
SendGrid (Twilio)
Free Trial
100 emails/day for 60 days. After: upgrade required.
Free
Essentials — 50k
50,000 emails/month. 1 teammate. 2 event webhooks.
$20/mo
Essentials — 100k
100,000 emails/month.
$35/mo
Pro — 100k
100,000/mo. Dedicated IPs + subusers + email validation (2.5k). 1000 teammates. 5 webhooks.
$90/mo
Pro — 2.5M
2,500,000/mo. Same Pro features.
$449/mo
Premier (5M+)
Custom. SSO, custom overage rates, white-glove.
Custom
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Free-tier quotas head-to-head
Comparing free-trial on SendGrid (Twilio) vs free on Novu.
| Metric | SendGrid (Twilio) | Novu |
|---|---|---|
| retention | — | 1 days |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
SendGrid (Twilio) · 12 features
- Dedicated IPs — Auto IP warmup, multiple IP pools per brand/customer.
- Dynamic Templates — Handlebars-based with versioning + A/B testing on subject/content.
- Email API (v3) — REST + SMTP. Dozens of endpoints for mail, stats, templates, subusers.
- Email Validation — Verify email addresses before sending. Credits per check.
- Event Webhook — Raw stream of send/delivery/bounce/open/click/unsubscribe/spamreport events.
- Inbound Parse — Route incoming mail → your webhook. Attachments + spam score.
- Link Branding — Track links on your own domain for reputation.
- Marketing Campaigns — Separate UI for bulk promotional sends. Segmentation, A/B, automation.
- SAML SSO — Premier tier only. SAML 2.0 auth for account access.
- Stats + Reports — Aggregated + per-category + per-subuser delivery metrics.
- Subusers — Isolate multi-tenant sends. Each subuser has own stats + API key + reputation.
- Suppression Groups — Granular unsubscribe groups (newsletter vs billing, etc.).
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | SendGrid (Twilio) | Novu |
|---|---|---|
| CLI | — | Novu CLI |
| SDK | sendgrid-go, sendgrid-java, @sendgrid/mail, sendgrid-php, sendgrid-python, sendgrid-ruby | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby |
| REST | SendGrid v3 API | Novu REST API |
| OTHER | Event Webhook, Inbound Parse Webhook, SMTP Relay | Outbound Webhooks, Self-hosted (Docker) |
Staxly is an independent catalog of developer platforms. Some links to SendGrid (Twilio) and Novu may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.