Shopify vs Exa
Dominant SaaS commerce platform — Online Store + Hydrogen headless
vs. AI search API for developers — neural + keyword hybrid for agents
Pricing tiers
Shopify
Starter
$5/mo. Sell via social/chat links. No checkout site. Basic.
$5/mo
Basic
$29/mo ($19 annual). Full store. 2.9% + 30¢ online. 2 staff.
$29/mo
Shopify
$79/mo ($49 annual). 2.7% online. 5 staff.
$79/mo
Advanced
$299/mo ($229 annual). 2.5% online. Custom reports. 15 staff.
$299/mo
Plus
$2,300/mo (starting). Enterprise features, checkout customization, unlimited staff.
$2300/mo
Enterprise
Custom. For $1M+ GMV merchants. Dedicated support, Checkout Extensibility.
Custom
Exa
Free Tier
1,000 requests/month at no cost. Access to all core products.
Free
Pay-as-you-go
Usage-based per endpoint. No monthly minimum.
$0 base (usage-based)
Startup + Education Grants
$1,000 in free credits for qualifying projects.
$0 base (usage-based)
Enterprise
Custom. High-volume, custom datasets, rate limits, SLA, dedicated support.
Custom
Free-tier quotas head-to-head
Comparing starter on Shopify vs free on Exa.
| Metric | Shopify | Exa |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Shopify · 22 features
- Admin APIs — REST + GraphQL for management.
- App Store — 8,000+ apps.
- B2B (Plus) — Company accounts + catalogs.
- Checkout — Shopify-managed checkout (PCI-compliant).
- Checkout Extensibility — UI extensions in checkout (Plus).
- Collections — Manual + smart grouping.
- Customers — CRM-lite + B2B (Plus).
- Discounts — Automatic + code-based.
- Hydrogen — React/Remix headless framework.
- Inventory — Multi-location stock.
- Markets — Multi-region selling (currency, language).
- Online Store — Default Liquid-based storefront.
- Orders + Fulfillment — Multi-location fulfillment.
- Oxygen — Edge hosting for Hydrogen (Plus).
- Products + Variants — Full PIM.
- Shipping + Rates — Carrier integrations.
- Shopify Functions — Rust/WASM backend extensions.
- Shopify Payments — First-party payment processor.
- Shop Pay — Accelerated checkout with saved payment.
- Storefront API — GraphQL for custom storefronts.
- Theme Store — First-party + paid themes.
- Webhooks — Event subscriptions.
Exa · 13 features
- Answer API — Query → direct answer with citations.
- Category Filter — Filter to news, research papers, company, github, tweet, pdf, financial report, …
- Contents API — Retrieve cleaned full-text + summaries from URLs.
- Custom Datasets (Ent) — Enterprise: private indexing of your own corpus.
- Deep Reasoning Search — Adds LLM reasoning on top of Deep Search.
- Deep Search — Multi-hop iterative search for complex queries.
- Find Similar — Given a URL, find semantically similar pages.
- Highlights — Extract most-relevant passages per result.
- Livecrawl — Fetch pages on-demand (bypass cache) for freshness-critical queries.
- MCP Server — Official Exa MCP for Claude Code / Cursor / Agents.
- Monitors — Scheduled recurring search → alerts on new results.
- Search API — Neural + keyword web search for agents. Returns ranked URLs.
- Summaries — LLM-generated page summaries.
Developer interfaces
| Kind | Shopify | Exa |
|---|---|---|
| CLI | shopify CLI | — |
| SDK | @shopify/admin-api-client, @shopify/hydrogen | exa-js, exa-py |
| REST | Admin REST API | Exa REST API |
| GRAPHQL | Admin GraphQL API, Storefront API | — |
| MCP | Shopify MCP (unofficial) | Exa MCP Server |
| OTHER | Liquid Templates, Shopify Admin, Shopify Webhooks | Exa Dashboard |
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