Shopify vs Make
Dominant SaaS commerce platform — Online Store + Hydrogen headless
vs. Visual workflow automation (formerly Integromat) — deeper than Zapier
Pricing tiers
Shopify
Starter
$5/mo. Sell via social/chat links. No checkout site. Basic.
$5/mo
Basic
$29/mo ($19 annual). Full store. 2.9% + 30¢ online. 2 staff.
$29/mo
Shopify
$79/mo ($49 annual). 2.7% online. 5 staff.
$79/mo
Advanced
$299/mo ($229 annual). 2.5% online. Custom reports. 15 staff.
$299/mo
Plus
$2,300/mo (starting). Enterprise features, checkout customization, unlimited staff.
$2300/mo
Enterprise
Custom. For $1M+ GMV merchants. Dedicated support, Checkout Extensibility.
Custom
Make
Free
$0. 1,000 operations/month. 3,000+ apps. Basic support. Min 15-min scheduling interval.
Free
Core
$9/mo. 10,000 operations. Unlimited active scenarios. Sub-minute scheduling. API access.
$9/mo
Pro
$16/mo. 10,000 operations. Priority execution. Custom variables. Full-text log search.
$16/mo
Teams
$29/mo. Team roles. Scenario templates. Share with team.
$29/mo
Enterprise
Custom. Custom functions, 24/7 support, overage protection, advanced security.
Custom
Free-tier quotas head-to-head
Comparing starter on Shopify vs free on Make.
| Metric | Shopify | Make |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Shopify · 22 features
- Admin APIs — REST + GraphQL for management.
- App Store — 8,000+ apps.
- B2B (Plus) — Company accounts + catalogs.
- Checkout — Shopify-managed checkout (PCI-compliant).
- Checkout Extensibility — UI extensions in checkout (Plus).
- Collections — Manual + smart grouping.
- Customers — CRM-lite + B2B (Plus).
- Discounts — Automatic + code-based.
- Hydrogen — React/Remix headless framework.
- Inventory — Multi-location stock.
- Markets — Multi-region selling (currency, language).
- Online Store — Default Liquid-based storefront.
- Orders + Fulfillment — Multi-location fulfillment.
- Oxygen — Edge hosting for Hydrogen (Plus).
- Products + Variants — Full PIM.
- Shipping + Rates — Carrier integrations.
- Shopify Functions — Rust/WASM backend extensions.
- Shopify Payments — First-party payment processor.
- Shop Pay — Accelerated checkout with saved payment.
- Storefront API — GraphQL for custom storefronts.
- Theme Store — First-party + paid themes.
- Webhooks — Event subscriptions.
Make · 16 features
- 3,000+ Apps — Huge integration catalog.
- Custom Apps SDK — Build your own app integrations with Apps SDK.
- Custom Functions (Ent) — Enterprise-only: define reusable functions.
- Custom Webhooks — Webhook triggers + responses.
- Data Stores — Make-native DB for cross-scenario state.
- Data Structures — Shared schemas for mapping.
- Error Handlers — Per-module error routes (rollback, resume, ignore).
- Execution Log — Per-operation input/output detail.
- Formula Editor — Rich formula language for data transformation.
- HTTP Module — Generic HTTP client — call any API.
- Iterator + Aggregator — Loop over arrays + collect results.
- Make AI Agents — Autonomous AI agents that invoke Make modules as tools.
- Router — Branch scenarios into multiple paths with conditions.
- Scenario Templates — Pre-built templates + community marketplace.
- Scheduling — Sub-minute scheduling on paid. 15-min min on Free.
- Visual Scenario Editor — Node-based canvas with curved connections.
Developer interfaces
| Kind | Shopify | Make |
|---|---|---|
| CLI | shopify CLI | Make CLI (for Apps SDK) |
| SDK | @shopify/admin-api-client, @shopify/hydrogen | Apps SDK |
| REST | Admin REST API | Make API |
| GRAPHQL | Admin GraphQL API, Storefront API | — |
| MCP | Shopify MCP (unofficial) | Make MCP |
| OTHER | Liquid Templates, Shopify Admin, Shopify Webhooks | Custom Webhooks, Make Web Editor |
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