Shopify vs Paddle
Dominant SaaS commerce platform — Online Store + Hydrogen headless
vs. Merchant of Record for SaaS — global tax, billing, checkout in one
Pricing tiers
Shopify
Starter
$5/mo. Sell via social/chat links. No checkout site. Basic.
$5/mo
Basic
$29/mo ($19 annual). Full store. 2.9% + 30¢ online. 2 staff.
$29/mo
Shopify
$79/mo ($49 annual). 2.7% online. 5 staff.
$79/mo
Advanced
$299/mo ($229 annual). 2.5% online. Custom reports. 15 staff.
$299/mo
Plus
$2,300/mo (starting). Enterprise features, checkout customization, unlimited staff.
$2300/mo
Enterprise
Custom. For $1M+ GMV merchants. Dedicated support, Checkout Extensibility.
Custom
Paddle
Pay-as-you-go
5% + 50¢ per Checkout transaction. No monthly fee. All-inclusive (tax, fraud, support).
$0 base (usage-based)
Enterprise
Custom rates for high-volume. Dedicated success. Custom migration + implementation.
Custom
Invoicing (<$10 products)
Custom pricing for invoicing / products under $10.
Custom
Free-tier quotas head-to-head
Comparing starter on Shopify vs payg on Paddle.
| Metric | Shopify | Paddle |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Shopify · 22 features
- Admin APIs — REST + GraphQL for management.
- App Store — 8,000+ apps.
- B2B (Plus) — Company accounts + catalogs.
- Checkout — Shopify-managed checkout (PCI-compliant).
- Checkout Extensibility — UI extensions in checkout (Plus).
- Collections — Manual + smart grouping.
- Customers — CRM-lite + B2B (Plus).
- Discounts — Automatic + code-based.
- Hydrogen — React/Remix headless framework.
- Inventory — Multi-location stock.
- Markets — Multi-region selling (currency, language).
- Online Store — Default Liquid-based storefront.
- Orders + Fulfillment — Multi-location fulfillment.
- Oxygen — Edge hosting for Hydrogen (Plus).
- Products + Variants — Full PIM.
- Shipping + Rates — Carrier integrations.
- Shopify Functions — Rust/WASM backend extensions.
- Shopify Payments — First-party payment processor.
- Shop Pay — Accelerated checkout with saved payment.
- Storefront API — GraphQL for custom storefronts.
- Theme Store — First-party + paid themes.
- Webhooks — Event subscriptions.
Paddle · 12 features
- Affiliates (Rewardful partnership) — Affiliate tracking (via partner).
- Customer Portal — Self-service subscription management.
- Fraud Protection — ML + human review. Paddle absorbs chargebacks.
- Global Tax Compliance — Automatic VAT/GST/sales tax calc + remittance + filing.
- One-time Sales — Perpetual license sales, single purchases.
- Paddle Checkout — Hosted or overlay checkout. Localized + fraud-protected.
- Paddle Retain — Revenue recovery + cancel flows (acquired Retain).
- ProfitWell Analytics — Included subscription analytics (acquired ProfitWell).
- Self-Serve Invoices — B2B invoicing with custom POs.
- Smart Dunning — Retry logic + email sequences for failed payments.
- Subscriptions — Full lifecycle: trials, changes, cancellations, recovery.
- Webhooks — Standard resource events with HMAC signing.
Developer interfaces
| Kind | Shopify | Paddle |
|---|---|---|
| CLI | shopify CLI | — |
| SDK | @shopify/admin-api-client, @shopify/hydrogen | Paddle.js, @paddle/paddle-node-sdk, paddle-python |
| REST | Admin REST API | Paddle Billing API |
| GRAPHQL | Admin GraphQL API, Storefront API | — |
| MCP | Shopify MCP (unofficial) | — |
| OTHER | Liquid Templates, Shopify Admin, Shopify Webhooks | Paddle Checkout, Paddle Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Shopify and Paddle are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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