Strapi vs Loops
Leading open-source Node.js headless CMS — self-host or Cloud
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Strapi
Self-Hosted (OSS)
MIT-licensed Node.js CMS. Run free on any infra. Full admin + plugin ecosystem.
$0 base (usage-based)
Cloud Free (trial)
14-day free trial of Strapi Cloud.
Free
Cloud Essential
$18/month ($15 annual). 500k API requests, 50 GB asset bandwidth, 50 GB storage. Transparent overages.
$18/mo
Cloud Pro
$90/month. Higher quotas, faster support.
$90/mo
Cloud Scale
$450/month. Enterprise-grade infra, priority support.
$450/mo
Enterprise Edition (self-host)
Self-host + Enterprise license. SSO/SAML, audit logs, review workflows, content releases.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing self-hosted on Strapi vs free on Loops.
| Metric | Strapi | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Strapi · 16 features
- Audit Logs (EE) — Track every admin action.
- Components — Reusable field groups shared across content types.
- Content Types Builder — Visual schema builder — fields, relations, components, dynamic zones.
- Custom Fields — Plugin-based custom field types (color picker, markdown, etc.).
- Draft & Publish — Two-phase publishing workflow.
- Dynamic Zones — Flexible page builder — authors pick components to add.
- GraphQL API (plugin) — Optional GraphQL layer via official plugin.
- Internationalization — Multi-locale content out of the box.
- Media Library — Upload + organize media. Providers: local, S3, Cloudinary, DO Spaces.
- Releases (EE) — Bundle content changes and publish atomically.
- REST API (auto-gen) — Auto-generated REST endpoints per content type. Full CRUD + filters.
- Review Workflows (EE) — Approval-based content workflows.
- Role-Based Access Control — Per-role permissions at content type + field level.
- SSO / SAML (EE) — Enterprise identity for admin users.
- Strapi Cloud — Fully-managed hosting of Strapi instances.
- Webhooks — Built-in webhooks on content lifecycle events.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Strapi | Loops |
|---|---|---|
| CLI | Strapi CLI | — |
| SDK | @strapi/client (JS) | @loops/loops, loops-py |
| REST | Admin REST API, Strapi Content REST API | Loops REST API |
| GRAPHQL | GraphQL API (plugin) | — |
| OTHER | Webhooks | Webhooks |
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