Strapi vs Retool
Leading open-source Node.js headless CMS — self-host or Cloud
vs. The low-code platform for internal tools, workflows, and AI agents
Pricing tiers
Strapi
Self-Hosted (OSS)
MIT-licensed Node.js CMS. Run free on any infra. Full admin + plugin ecosystem.
$0 base (usage-based)
Cloud Free (trial)
14-day free trial of Strapi Cloud.
Free
Cloud Essential
$18/month ($15 annual). 500k API requests, 50 GB asset bandwidth, 50 GB storage. Transparent overages.
$18/mo
Cloud Pro
$90/month. Higher quotas, faster support.
$90/mo
Cloud Scale
$450/month. Enterprise-grade infra, priority support.
$450/mo
Enterprise Edition (self-host)
Self-host + Enterprise license. SSO/SAML, audit logs, review workflows, content releases.
Custom
Retool
Free
$0. Up to 5 users. Unlimited apps + mobile. 500 workflow runs/month. 5GB DB + storage. 20 hrs/mo Agents.
Free
Team
$10/builder/mo + $5/internal user/mo. 5k workflow runs. Staging env. App releases.
$10/mo
Business
$50/builder/mo + $15/internal user/mo. Audit logs, rich permissions, portals, embedded apps, external user pricing.
$50/mo
Enterprise
Custom. SAML/OIDC SSO, source control, error monitoring, full white-labeling, volume discounts.
Custom
Free-tier quotas head-to-head
Comparing self-hosted on Strapi vs free on Retool.
| Metric | Strapi | Retool |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Strapi · 16 features
- Audit Logs (EE) — Track every admin action.
- Components — Reusable field groups shared across content types.
- Content Types Builder — Visual schema builder — fields, relations, components, dynamic zones.
- Custom Fields — Plugin-based custom field types (color picker, markdown, etc.).
- Draft & Publish — Two-phase publishing workflow.
- Dynamic Zones — Flexible page builder — authors pick components to add.
- GraphQL API (plugin) — Optional GraphQL layer via official plugin.
- Internationalization — Multi-locale content out of the box.
- Media Library — Upload + organize media. Providers: local, S3, Cloudinary, DO Spaces.
- Releases (EE) — Bundle content changes and publish atomically.
- REST API (auto-gen) — Auto-generated REST endpoints per content type. Full CRUD + filters.
- Review Workflows (EE) — Approval-based content workflows.
- Role-Based Access Control — Per-role permissions at content type + field level.
- SSO / SAML (EE) — Enterprise identity for admin users.
- Strapi Cloud — Fully-managed hosting of Strapi instances.
- Webhooks — Built-in webhooks on content lifecycle events.
Retool · 14 features
- Apps (Web + Mobile) — Drag-drop UI builder with 100+ components.
- Audit Logs — Track every user action.
- Custom JavaScript — Write JS anywhere in app logic.
- MCP Support — Expose Retool workflows to AI agents.
- Modules — Reusable component bundles.
- Retool Agents — AI agents that use Retool queries + apps as tools.
- Retool Database — Managed Postgres with GUI + collab.
- Retool Embed — Embed apps into your SaaS.
- Retool Forms — Public forms that write to DBs.
- Retool Portals — External-facing apps for customers.
- SAML/OIDC SSO (Ent) — Enterprise auth.
- Source Control (Ent) — Git-backed version control for apps.
- White-labeling (Ent) — Full brand customization.
- Workflows — Cron + webhook-triggered automations with branching.
Developer interfaces
| Kind | Strapi | Retool |
|---|---|---|
| CLI | Strapi CLI | — |
| SDK | @strapi/client (JS) | — |
| REST | Admin REST API, Strapi Content REST API | Retool REST API (Workflows) |
| GRAPHQL | GraphQL API (plugin) | — |
| MCP | — | Retool MCP |
| OTHER | Webhooks | Retool Database, Retool Editor, Self-Hosted (on-prem) |
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