Stytch vs Loops
Authentication platform for B2C and B2B
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Stytch
Free
10,000 MAU. Unlimited orgs. 5 SSO/SCIM connections. 1,000 M2M tokens. 10,000 fraud fingerprints. Full auth suite.
Free
Pay as you go
Usage-based after free allowances. Volume discounts for high MAU.
$0 base (usage-based)
Enterprise
Custom. 99.99% SLA, private Slack, migration assistance, HIPAA/BAA.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Stytch vs free on Loops.
| Metric | Stytch | Loops |
|---|---|---|
| fraud fingerprints included | 10000 fingerprints/month | — |
| m2m tokens included | 1000 tokens | — |
| mau included | 10000 users/month | — |
| organizations | unlimited orgs | — |
| sso connections included | 5 conns | — |
Features
Stytch · 15 features
- B2B Auth — Multi-tenant auth: organizations, roles, JIT provisioning, enterprise SSO, SCIM.
- B2C Auth — Consumer auth: passwordless (magic links, OTP), passwords, OAuth, passkeys, WebA…
- Device Fingerprinting — Fingerprint devices at signup/login. Block bots, credential stuffing, and ATO at…
- Device-Fingerprint Risk API — Real-time risk scoring API usable even without full auth.
- Enterprise SSO (OIDC) — OIDC SSO per organization.
- Enterprise SSO (SAML) — SAML 2.0 SSO per organization. Self-serve admin portal.
- JIT Provisioning — Auto-create users in an org on first SSO sign-in.
- Machine-to-Machine — Client-credentials OAuth for service-to-service.
- OAuth / Social — Google, Apple, Microsoft, GitHub, Slack, Discord, Facebook, LinkedIn, Amazon, Bi…
- Organizations — Multi-tenant primitive with policies per org.
- Passkeys (WebAuthn) — FIDO2 passkey enrollment and authentication.
- Passwordless — Magic links (email) + OTP (email/SMS/WhatsApp) + embeddable magic links.
- RBAC — Roles and permissions per organization (B2B).
- SCIM Provisioning — Directory user/group provisioning from Okta, Azure, Google Workspace.
- Sessions — JWT or opaque session tokens. Configurable lifetime.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Stytch | Loops |
|---|---|---|
| SDK | Android SDK, Go backend SDK, iOS SDK, Java backend SDK, JavaScript SDK, Next.js SDK, Node backend SDK, Python backend SDK, React SDK, Ruby backend SDK | @loops/loops, loops-py |
| REST | B2B API, B2C API | Loops REST API |
| OTHER | — | Webhooks |
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