Stytch vs Shopify
Authentication platform for B2C and B2B
vs. Dominant SaaS commerce platform — Online Store + Hydrogen headless
Pricing tiers
Stytch
Free
10,000 MAU. Unlimited orgs. 5 SSO/SCIM connections. 1,000 M2M tokens. 10,000 fraud fingerprints. Full auth suite.
Free
Pay as you go
Usage-based after free allowances. Volume discounts for high MAU.
$0 base (usage-based)
Enterprise
Custom. 99.99% SLA, private Slack, migration assistance, HIPAA/BAA.
Custom
Shopify
Starter
$5/mo. Sell via social/chat links. No checkout site. Basic.
$5/mo
Basic
$29/mo ($19 annual). Full store. 2.9% + 30¢ online. 2 staff.
$29/mo
Shopify
$79/mo ($49 annual). 2.7% online. 5 staff.
$79/mo
Advanced
$299/mo ($229 annual). 2.5% online. Custom reports. 15 staff.
$299/mo
Plus
$2,300/mo (starting). Enterprise features, checkout customization, unlimited staff.
$2300/mo
Enterprise
Custom. For $1M+ GMV merchants. Dedicated support, Checkout Extensibility.
Custom
Free-tier quotas head-to-head
Comparing free on Stytch vs starter on Shopify.
| Metric | Stytch | Shopify |
|---|---|---|
| fraud fingerprints included | 10000 fingerprints/month | — |
| m2m tokens included | 1000 tokens | — |
| mau included | 10000 users/month | — |
| organizations | unlimited orgs | — |
| sso connections included | 5 conns | — |
Features
Stytch · 15 features
- B2B Auth — Multi-tenant auth: organizations, roles, JIT provisioning, enterprise SSO, SCIM.
- B2C Auth — Consumer auth: passwordless (magic links, OTP), passwords, OAuth, passkeys, WebA…
- Device Fingerprinting — Fingerprint devices at signup/login. Block bots, credential stuffing, and ATO at…
- Device-Fingerprint Risk API — Real-time risk scoring API usable even without full auth.
- Enterprise SSO (OIDC) — OIDC SSO per organization.
- Enterprise SSO (SAML) — SAML 2.0 SSO per organization. Self-serve admin portal.
- JIT Provisioning — Auto-create users in an org on first SSO sign-in.
- Machine-to-Machine — Client-credentials OAuth for service-to-service.
- OAuth / Social — Google, Apple, Microsoft, GitHub, Slack, Discord, Facebook, LinkedIn, Amazon, Bi…
- Organizations — Multi-tenant primitive with policies per org.
- Passkeys (WebAuthn) — FIDO2 passkey enrollment and authentication.
- Passwordless — Magic links (email) + OTP (email/SMS/WhatsApp) + embeddable magic links.
- RBAC — Roles and permissions per organization (B2B).
- SCIM Provisioning — Directory user/group provisioning from Okta, Azure, Google Workspace.
- Sessions — JWT or opaque session tokens. Configurable lifetime.
Shopify · 22 features
- Admin APIs — REST + GraphQL for management.
- App Store — 8,000+ apps.
- B2B (Plus) — Company accounts + catalogs.
- Checkout — Shopify-managed checkout (PCI-compliant).
- Checkout Extensibility — UI extensions in checkout (Plus).
- Collections — Manual + smart grouping.
- Customers — CRM-lite + B2B (Plus).
- Discounts — Automatic + code-based.
- Hydrogen — React/Remix headless framework.
- Inventory — Multi-location stock.
- Markets — Multi-region selling (currency, language).
- Online Store — Default Liquid-based storefront.
- Orders + Fulfillment — Multi-location fulfillment.
- Oxygen — Edge hosting for Hydrogen (Plus).
- Products + Variants — Full PIM.
- Shipping + Rates — Carrier integrations.
- Shopify Functions — Rust/WASM backend extensions.
- Shopify Payments — First-party payment processor.
- Shop Pay — Accelerated checkout with saved payment.
- Storefront API — GraphQL for custom storefronts.
- Theme Store — First-party + paid themes.
- Webhooks — Event subscriptions.
Developer interfaces
| Kind | Stytch | Shopify |
|---|---|---|
| CLI | — | shopify CLI |
| SDK | Android SDK, Go backend SDK, iOS SDK, Java backend SDK, JavaScript SDK, Next.js SDK, Node backend SDK, Python backend SDK, React SDK, Ruby backend SDK | @shopify/admin-api-client, @shopify/hydrogen |
| REST | B2B API, B2C API | Admin REST API |
| GRAPHQL | — | Admin GraphQL API, Storefront API |
| MCP | — | Shopify MCP (unofficial) |
| OTHER | — | Liquid Templates, Shopify Admin, Shopify Webhooks |
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