Typeform vs Novu
Conversational forms that feel human — dominant brand in online forms
vs. Open-source notification infrastructure — workflows across email, SMS, push, chat, in-app
Pricing tiers
Typeform
Free
$0. Unlimited forms, only 10 responses/mo, Typeform branding, 3 questions/form max on some plans.
Free
Basic
$25/mo. 100 responses/mo. Remove branding. Unlimited questions.
$25/mo
Plus
$50/mo. 1,000 responses/mo. Custom domain, hidden fields, logic jumps.
$50/mo
Business
$83/mo. 10,000 responses/mo. Priority support, advanced analytics.
$83/mo
Enterprise
Custom. SSO, dedicated success manager, HIPAA, large response volumes.
Custom
Novu
Free
10K workflow runs/mo. All channels. 20 workflows, 2 environments, 3 team members, 24h retention.
Free
Self-hosted (OSS)
Open source (MIT). Run locally or on own infrastructure. No usage limits.
$0 base (usage-based)
Pro
From $30/mo. 30K+ runs, 7-day retention, branding removal, advanced email editor.
$30/mo
Team
From $250/mo. 250K+ runs, 10 envs, 90-day retention, RBAC, 600 RPS.
$250/mo
Enterprise
Custom. 10M+ runs, HIPAA BAA, SSO/OIDC, data residency (SG/UK/AU/JP/KR), self-hosted/VPC.
Custom
Free-tier quotas head-to-head
Comparing free on Typeform vs free on Novu.
| Metric | Typeform | Novu |
|---|---|---|
| retention | — | 1 days |
| workflow runs monthly | — | 10000 runs/mo |
| workflows | — | 20 workflows |
Features
Typeform · 14 features
- 30+ Question Types — Video, rating, payment, choice, etc.
- Analytics — Completion rate, drop-off, by device.
- Calculations — Score + formula fields.
- Conversational Flow — One question at a time.
- Custom Domain — forms.yourbrand.com.
- Embed Options — Inline, popup, side tab, popover, slider.
- Hidden Fields — Inject params from URL/app.
- Logic Jumps — Branching logic (Plus+).
- OAuth (Typeform Connect) — Build apps that access user forms.
- Payments (Stripe) — Paid orders/donations.
- REST API — Manage forms + fetch responses.
- Template Library — 3,000+ templates.
- VideoAsk (separate product) — Async video Q&A.
- Webhooks — Real-time submission events.
Novu · 15 features
- Activity Feed — Message-by-message delivery timeline.
- Chat — Slack, Microsoft Teams, Discord, Mattermost, WhatsApp, WeChat.
- Email — SendGrid, Postmark, Mailgun, AWS SES, Resend, SMTP, Plunk, Mailjet, Sparkpost, M…
- Inbox — React/Next/Vue/Angular in-app Inbox component.
- Layouts — Reusable email layouts with template nesting.
- Multi-tenancy — Per-tenant branding, templates, preferences.
- Novu Framework — Code-first workflow DSL (TypeScript) colocated with app code.
- Preferences — Per-subscriber + global notification preferences.
- Push — APNs, FCM, Expo, OneSignal, Pushpad, Pusher.
- Self-hosting — Docker Compose / Kubernetes deployment of full stack.
- SMS — Twilio, MessageBird, Plivo, Nexmo, Termii, Sendchamp, Africa's Talking, Kannel, …
- Subscribers — Subscriber profiles with channels, preferences, topics.
- Topics — Pub/sub style subscribe many users to a topic.
- Translations — i18n support for templates.
- Workflows — Code-first or visual notification workflows with steps, branches, delays.
Developer interfaces
| Kind | Typeform | Novu |
|---|---|---|
| CLI | — | Novu CLI |
| SDK | @typeform/embed | go-novu, @novu/api, @novu/framework, novu-java, novu-kotlin, novu-php, novu (Python), @novu/react (Inbox), novu-ruby |
| REST | Responses API, Typeform Data API | Novu REST API |
| OTHER | Typeform Builder, Typeform Connect, Typeform Webhooks | Outbound Webhooks, Self-hosted (Docker) |
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