Upstash vs Loops
Serverless Redis + Kafka + Vector + QStash — per-request pricing
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Upstash
Free
Redis: 256 MB + 500k cmds/mo. Vector: 10k queries/mo. QStash: 500 msgs/day.
Free
Pay-as-you-go
Redis: $0.2 per 100k cmds. Vector: $0.4/M queries. QStash: $1 per 100k.
$0 base (usage-based)
Fixed Plans
From $10/mo. 250MB-500GB Redis. $5/read region. 50GB bandwidth included.
$10/mo
Prod Pack
+$200/mo per DB. SLA + RBAC + encryption + SOC-2 + Prometheus + Datadog.
$200/mo
Enterprise
Custom. 100k+ cmd/sec, unlimited bandwidth, HIPAA.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Upstash vs free on Loops.
| Metric | Upstash | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Upstash · 12 features
- Cron (via QStash) — Scheduled HTTP callbacks on any interval.
- Edge-Ready — Native for CF Workers, Vercel Edge, Deno, Bun.
- Global Database — Multi-region Redis reads.
- HTTP REST APIs — Every product has REST — works from edge runtimes.
- QStash — HTTP-based message queue + cron scheduler for webhooks.
- QStash Webhooks — Outgoing webhook delivery with retries + DLQ.
- Read Regions — Add read replicas in any region ($5/mo each).
- @upstash/ratelimit — Redis-backed rate limiter lib.
- Upstash Redis — Serverless Redis with HTTP REST + RESP TCP.
- Upstash Search — Full-text + semantic search engine.
- Upstash Vector — Serverless vector DB with REST API. HNSW indexing.
- Upstash Workflow — Durable workflow runtime built on QStash.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Upstash | Loops |
|---|---|---|
| SDK | upstash-redis / vector (Python), @upstash/redis / vector / qstash | @loops/loops, loops-py |
| REST | QStash REST API, Upstash Redis REST API, Upstash Vector REST | Loops REST API |
| OTHER | RESP (TCP) | Webhooks |
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