WorkOS vs Loops
The modern identity platform for B2B SaaS
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
WorkOS
AuthKit Free
First 1M MAUs free. Unlimited organizations, user management, social OAuth, passwordless.
Free
AuthKit Scale
Per 1M additional MAUs.
$2500/mo
Enterprise / Annual Credits
Custom with 99.99% SLA, guided migration, dedicated support.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing authkit-free on WorkOS vs free on Loops.
| Metric | WorkOS | Loops |
|---|---|---|
| mau included | 1000000 users/month | — |
| organizations | unlimited orgs | — |
| staging environments | free envs | — |
Features
WorkOS · 13 features
- Audit Logs — Standardized audit log pipeline with streaming to SIEMs (Splunk, Datadog, Sumo L…
- AuthKit — Complete drop-in user management UI + hosted auth flows. Built on top of WorkOS.
- Directory Sync — SCIM-based user provisioning/deprovisioning from Okta, Azure AD, Google Workspac…
- FGA (WorkOS) — Fine-grained authorization based on Google Zanzibar / OpenFGA.
- Magic Auth — Passwordless email codes + links. Good alternative to password auth for B2B.
- Multi-Factor Auth — TOTP + SMS MFA enrollment and verification APIs.
- Organizations — Multi-tenant B2B primitive. Attach SSO/Directory/Audit to specific customer orgs…
- Passkeys — WebAuthn passkeys as a first-class factor.
- Radar — Fraud protection: device fingerprinting + risk scoring at signup and login.
- Single Sign-On — Plug-and-play SAML 2.0 + OIDC SSO with 30+ identity providers pre-mapped.
- User Management — REST API + webhooks for user CRUD, email verification, sessions, MFA, metadata.
- Vault — Secret storage for tokens + per-tenant credentials.
- Widgets — Embeddable admin portals (SSO setup, directory mapping) that your customers self…
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | WorkOS | Loops |
|---|---|---|
| SDK | workos-go, @workos-inc/authkit-nextjs, workos-java, workos-node, workos-php, workos-python, workos-ruby | @loops/loops, loops-py |
| REST | WorkOS REST API | Loops REST API |
| OTHER | Webhooks | Webhooks |
Staxly is an independent catalog of developer platforms. Some links to WorkOS and Loops may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.