Xata vs Loops
Serverless Postgres with branching, zero-downtime schema changes + OpenAI embeddings
vs. Email marketing for SaaS — loops, transactional, campaigns in one
Pricing tiers
Xata
Free
$0. 15GB storage. 10 branches. Unlimited databases. Community support.
Free
Pro
$20/mo + usage. More compute, higher concurrency, priority support.
$20/mo
Enterprise
Custom. SSO, dedicated support, VPC peering, SOC 2.
Custom
Loops
Free
1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails.
Free
Paid — 1.5k
1,500 contacts. Unlimited sends. No footer.
$15/mo
Paid — 5k
5,000 contacts. Unlimited sends.
$49/mo
Paid — 10k
10,000 contacts.
$99/mo
Paid — 25k
25,000 contacts.
$199/mo
Paid — 50k
50,000 contacts.
$349/mo
Custom
>100k contacts — contact sales.
Custom
Free-tier quotas head-to-head
Comparing free on Xata vs free on Loops.
| Metric | Xata | Loops |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Xata · 11 features
- Ask Xata (OpenAI) — Natural language Q&A over data.
- Branching — Copy-on-write DB branches.
- DB Metrics — Query perf + connection metrics.
- Migration GUI — Visual schema change workflow.
- pgroll Migrations — Zero-downtime schema evolution via views.
- PITR Backups — Point-in-time restore.
- PR Preview Environments — Branch-per-PR with CI integration.
- Search — Built-in full-text search indexing.
- Vanilla Postgres — Unmodified Postgres 15+.
- Vector Search — pgvector-based embeddings + Q&A.
- Xata Copilot — AI SQL + schema assistant.
Loops · 12 features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions.
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoin…
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Kind | Xata | Loops |
|---|---|---|
| CLI | pgroll CLI (OSS), xata CLI | — |
| SDK | @xata.io/client (TS), xata (Python) | @loops/loops, loops-py |
| REST | Xata REST API | Loops REST API |
| OTHER | Direct Postgres (pgroll), Xata Dashboard | Webhooks |
Staxly is an independent catalog of developer platforms. Outbound links to Xata and Loops are plain references to their official websites. Pricing is verified against vendor pages at publication time — reconfirm before buying.
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