Zapier vs Contentful
The OG automation platform — 8,000+ app integrations + Zapier Copilot AI
vs. Enterprise headless CMS — Compose + Studio + Personalization
Pricing tiers
Zapier
Free
100 tasks/month. Two-step Zaps. Zapier Copilot with daily limits. Unlimited Zaps, Tables, Interfaces.
Free
Professional
$19.99/month annual. Multi-step Zaps. Unlimited premium apps. Webhooks. Email + chat support. AI fields.
$20/mo
Team
$69/month annual. 25 users. Shared Zaps/folders. Shared connections. SAML SSO. Premier support.
$69/mo
Enterprise
Custom. Unlimited users, advanced admin, VPC peering, observability, TAM.
Custom
Contentful
Free
10 users, 2 roles, 2 locales, 100K API calls/mo, 50 GB CDN, 10K records, 25 content types.
Free
Lite
$300/mo. 20 users, 3 roles, 3 locales, 1M API calls/mo, 100 GB CDN.
$300/mo
Premium
Custom. Unlimited API calls, unlimited spaces, 24/7 support, 99.99% SLA.
Custom
Personalization Add-on
Start/Core/Scale (100K/500K/1M MAUs). Custom pricing.
Custom
Free-tier quotas head-to-head
Comparing free on Zapier vs free on Contentful.
| Metric | Zapier | Contentful |
|---|---|---|
| No overlapping quota metrics for these tiers. | ||
Features
Zapier · 18 features
- AI Actions — LLM-powered actions inside Zaps (summarize, extract, classify).
- Chatbots — AI chatbots that trigger Zaps.
- Code by Zapier — Run JS or Python inside a Zap step.
- Delays — Schedule step execution.
- Filters — Condition-based step skipping.
- Formatter — Data transforms (date, text, number, utilities).
- Paths — If/else branching inside Zaps.
- Premier Support — Team+ chat + email priority.
- SAML SSO — Team+ SAML authentication.
- Storage by Zapier — Simple key-value store across Zaps.
- Webhooks by Zapier — Custom HTTP triggers + actions.
- Zapier Agents — Autonomous AI agents with 8k+ app access.
- Zapier Canvas — Visual workflow diagrams for planning.
- Zapier Copilot — Build Zaps from natural-language description.
- Zapier Interfaces — No-code forms + pages + chatbots from Zaps.
- Zapier MCP — Bring 8k+ Zapier integrations to Claude + other MCP clients.
- Zapier Tables — No-code DB integrated with Zaps.
- Zaps (workflows) — Multi-step automations across apps.
Contentful · 17 features
- AI Actions — AI content generation/translation/editing in workflow.
- App Framework — Build custom apps + extensions for the web UI.
- Compose — Visual page-building UI for editors.
- Content Delivery API — Read-only, cached, fast (CDN-backed) for published content.
- Contentful Studio — AI-assisted multi-channel composition.
- Content Management API — Full read/write for admin + authoring tools.
- Content Modeling — Rich content types with fields, references, validations.
- Environments — Branchable content workspaces (staging, preview, etc.).
- GraphQL Content API — Flexible queries with pagination, filtering, nested references.
- Images API — On-the-fly image manipulation (crop, resize, format).
- Localization — Multi-locale content with inheritance.
- Marketplace Apps — 300+ apps: Cloudinary, Shopify, BigCommerce, Optimizely, etc.
- Personalization — Content variants by audience. Acquired Ninetailed 2024.
- Scheduled Publishing — Queue entries for future publish.
- Tasks + Comments — Editorial collaboration.
- Webhooks — HTTP + transformation on publish/unpublish/archive.
- Workflows — Editorial approval + publication workflows.
Developer interfaces
| Kind | Zapier | Contentful |
|---|---|---|
| CLI | Zapier Platform CLI | contentful-cli |
| SDK | — | contentful (JS client), contentful-management (Node) |
| REST | Zapier Platform API | Content Delivery API, Content Management API, Content Preview API, Images API |
| GRAPHQL | — | GraphQL Content API |
| MCP | Zapier MCP | — |
| OTHER | Webhooks by Zapier, Zapier Web App | Webhooks |
Staxly is an independent catalog of developer platforms. Some links to Zapier and Contentful may be affiliate links — Staxly may earn a commission if you sign up through them, at no extra cost to you. Pricing is verified against vendor pages at publication time — reconfirm before buying.
Want this comparison in your AI agent's context? Install the free Staxly MCP server.