email
Loops pricing & features
Email marketing for SaaS — loops, transactional, campaigns in one
All-in-one email for SaaS: loops (drip/automation), campaigns (blasts), transactional API, contact management. Event-based triggers, SaaS-friendly pricing, no daily limits.
Data sourced from vendor documentation · Last updated May 2026
Pricing
| Tier | Price | Notes |
|---|---|---|
| Free | Free | 1,000 subscribed contacts. 4,000 sends/month. All features. Loops footer on emails. |
| Paid — 1.5k | $15/mo | 1,500 contacts. Unlimited sends. No footer. |
| Paid — 5k | $49/mo | 5,000 contacts. Unlimited sends. |
| Paid — 10k | $99/mo | 10,000 contacts. |
| Paid — 25k | $199/mo | 25,000 contacts. |
| Paid — 50k | $349/mo | 50,000 contacts. |
| Custom | Custom | >100k contacts — contact sales. |
Limits
| Tier | Metric | Value | Notes |
|---|---|---|---|
| — | audience segment filter | boolean logic on properties + events | Segmentation |
| — | automations | Event-triggered flows with delays, conditions, branches | Loops (automations) |
| — | branding free | Loops footer on Free tier | Free tier branding |
| — | editor | Visual + Markdown + code modes | Email editor |
| — | sends limit | No per-email or per-day limit | Unlimited sends model |
| — | team seats | Unlimited teammates free | Team seats |
| — | transactional | Included at no extra cost | Transactional included |
Features
- API Keys — Scoped keys for testing vs production.
- Audiences (Segments) — Filter contacts by properties + event behavior.
- Campaign Analytics — Open/click/unsubscribe rates, heatmaps, A/B significance.
- Campaigns — One-off broadcasts to audience segments. Schedule + A/B test subject.
- Contacts — Contact records with custom properties (strings, numbers, booleans, dates).
- Email Editor — Visual block-based + Markdown + HTML modes.
- Events — Send events to trigger loops/journeys or filter audiences.
- Loops (Automations) — Event-triggered automation flows with delays + conditions. · docs
- Mailing Lists — Opt-in lists with subscribe/unsubscribe preferences per list.
- Template Library — Pre-built templates for SaaS use cases (onboarding, digest, launch).
- Transactional API — Send transactional emails (receipts, password resets) via /transactional endpoint. · docs
- Webhooks — Subscribe to contact/event changes.
Developer interfaces
| Slug | Name | Kind | Version |
|---|---|---|---|
| sdk-node | @loops/loops | sdk | 4.x |
| rest-api | Loops REST API | rest | v1 |
| webhooks | Webhooks | other | — |
| sdk-python | loops-py | sdk | 0.x |
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