analytics
Amplitude pricing & features
Digital analytics + experimentation + CDP
Product analytics + experimentation + session replay + unlimited feature flags in one. Causal insights, predictive audiences, real-time streaming on higher tiers.
Data sourced from vendor documentation · Last updated May 2026
Pricing
| Tier | Price | Notes |
|---|---|---|
| Starter (Free) | Free | 10K Monthly Tracked Users, 10M events/mo. Session Replay + unlimited feature flags + Web Experimentation + AI Feedback included. |
| Plus | $49/mo | $49/mo (annual). Up to 300K MTUs + 25M events. Unlimited product analytics, behavioral cohorts, feature tagging, custom audiences. |
| Growth | Custom | Custom. Causal insights, Feature Experimentation, real-time streaming, predictive audiences. |
| Enterprise | Custom | Custom. Cross-product analysis, advanced data controls, mutual exclusion groups, multi-armed bandit. |
Limits
| Tier | Metric | Value | Notes |
|---|---|---|---|
| — | causal insights | AI-powered root cause analysis on metrics changes (Growth+) | Causal AI |
| — | experimentation | Web exp in Starter; full Feature Experimentation in Growth+ | Experimentation access |
| — | feature flags | Unlimited on Starter + Plus | Flags allowance |
| — | mtu definition | Monthly Tracked User — unique user sending ≥1 event that month | MTU unit |
| — | predictive audiences | ML-forecasted user segments (Growth+) | Predictive segmentation |
| — | retention default | 1 year on Starter; configurable on Plus+ | Data retention |
| — | session replay | Included in all tiers (free + paid) | Session Replay availability |
| — | warehouse destinations | Snowflake, BigQuery, Redshift, Databricks sync | Data sync |
Features
- AI Feedback (Asking) — Natural language questions over your Amplitude data.
- Amplitude CDP — Customer Data Platform — identify, segment, sync to 150+ destinations.
- Causal Insights — AI identifies why a metric changed — root cause.
- Cross-Product Analysis — Analyze across multiple apps/products in the same org.
- Data Governance — Taxonomies, schemas, approvals, category management.
- Data Warehouse Sync — Sync data to/from Snowflake, BigQuery, Redshift, Databricks.
- Feature Experimentation — Server-side / SDK-level experiments. Growth+.
- Feature Flags — Targeting rules + rollouts. Unlimited in Starter.
- North Star Metric — Pre-built dashboards for key metric tracking.
- Predictive Audiences — ML-based forecasting of user behavior.
- Product Analytics — Core events + funnels + retention + segmentation.
- Session Replay — Pixel-perfect user session recording + privacy masking.
- Web Experimentation — A/B test visual changes on your site without deploy.
Developer interfaces
| Slug | Name | Kind | Version |
|---|---|---|---|
| sdk-react-native | @amplitude/analytics-react-native | sdk | 1.x |
| rest-api | Amplitude HTTP API v2 | rest | v2 |
| sdk-ios | AmplitudeSwift (iOS) | sdk | 1.x |
| batch-api | Batch Event API | rest | — |
| webhooks | Data Destinations (webhooks) | other | — |
| export-api | Export API | rest | — |
| sdk-python | amplitude-analytics-python | sdk | 1.x |
| sdk-android | amplitude-android | sdk | 1.x |
| sdk-browser | amplitude-js / browser-sdk | sdk | 2.x |
| sdk-node | amplitude-node | sdk | 1.x |
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