analytics
Mixpanel
Enterprise product analytics — behavioral cohorts + funnels + A/B
Legacy product analytics leader. Deep behavioral analysis: cohorts, funnels, retention, flows. SQL-free exploration. Feature flags + experiments on Enterprise.
Pricing
| Tier | Price | Notes |
|---|---|---|
| Free | Free | 1M events/month cap. Unlimited seats, 5 saved reports, 10K session replays/month. No credit card. |
| Growth | Free | Usage-based. First 1M events free, then $0.28 per 1K events (volume discounts). 20K session replays/mo. |
| Startup Program | Free | First year free for <5-year companies with <$8M funding. |
| Enterprise | Custom | Custom. Unlimited events. Experiments + feature flags. HIPAA, SOC 2 Type II. 24/7 support. |
Limits
| Tier | Metric | Value | Notes |
|---|---|---|---|
| — | attribution | Multi-touch attribution models | Attribution |
| — | cohorts | Behavioral cohorts with event-based logic | Cohorts |
| — | data governance | Enterprise only — data quality, schemas, approvals | Governance |
| — | data retention | Customizable | Data history |
| — | event rate growth | $0.28 per 1K events (volume discounts up to 20M) | Growth tier rate |
| — | flows | User journey flow visualization | Flows |
| — | funnels | Multi-step funnel conversion + time-to-convert | Funnels |
| — | retention charts | N-day retention curves | Retention analysis |
Features
- Alerts — Anomaly + threshold alerts on metrics.
- Campaign Reporting — UTM + multi-touch attribution reporting.
- Cohorts — Dynamic user segments from event behavior + properties. · docs
- Dashboards — Multi-report dashboards with slices.
- Data Governance — Property schemas, approvals, lineage. Enterprise only.
- Data Warehouse Connectors — Sync from/to Snowflake, BigQuery, Databricks, Redshift.
- Experiments (A/B) — Feature-flag-backed experiments. Enterprise only.
- Feature Flags — Targeting + rollouts. Enterprise tier.
- Flows — User path visualization (where do users go). · docs
- Funnels — Conversion step-by-step analysis with drop-off + time-to-convert. · docs
- Insights (Reports) — Ad-hoc exploration with filters, breakdowns, math operators. · docs
- Retention — N-day retention curves segmented by cohort. · docs
- Session Replay — Record + watch user sessions tied to events. · docs
Developer interfaces
| Slug | Name | Kind | Version |
|---|---|---|---|
| sdk-android | mixpanel-android | sdk | 8.x |
| rest-api | Mixpanel Ingestion API | rest | v1 |
| sdk-js | mixpanel-js (browser) | sdk | 2.x |
| sdk-node | mixpanel-node | sdk | 0.x |
| sdk-python | mixpanel-python | sdk | 4.x |
| sdk-react-native | mixpanel-react-native | sdk | 3.x |
| sdk-ios | Mixpanel-swift (iOS) | sdk | 4.x |
| query-api | Query API | rest | query |
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